The Grinch Hijacks McDonald’s Mischievous Holiday Campaign
Dr. Seuss’ green menace stars in McDonald’s holiday campaign.Read More
Ex-Sonobi Exec John Donahue Launches Programmatic Algo Startup Backed by The Trade Desk
Biddable Assets’ platform integrates brands’ live sales data to create tailor-made media optimization algorithms.Read More
Marketing’s Obsession With the 10% Comes at the Expense of the Other 90%
When I look at consumer spending patterns in this country, one statistic hits hard: the top 10% of households – those earning $250,000 or more annually—account for nearly half of all consumer spending. This isn’t just a number; it’s a reflection of a system that too often leaves communities on the margins.Read More
Take 5 Oil Changes Up Its Agency Roster Amid Brand Overhaul
Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]Read More
A Publisher Made Just $174 From AI Crawlers. It Could Change the Industry.
Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.Read More
Here’s a Look at MLB’s New Media Rights Deals with ESPN, NBC, and Netflix
These new MLB deals run from 2026 to the 2028 season.Read More
Week of Nov. 10 Evening News Ratings: World News Tonight in First Despite Disney/YouTube TV Dispute
ABC World News Tonight took the top spot in both total viewers and the Adults 25-54 demo.Read More
EXCLUSIVE: After Last Year’s Super Bowl Lava Flow, Hershey’s is Cooling Its Heels for 2026
On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot for the Reese’s Chocolate Lava […]Read More
The WBD Bidding War Is Set to ‘Shift the Balance of Power’ in Hollywood
Experts explain what to expect as Netflix, Comcast, and Paramount vie for Warner Bros. Discovery.Read More
EXCLUSIVE: Homes.com Is Back in the Big Game for Its Third Consecutive Year
Dan Levy and Heidi Gardner starred in previous ads, plus cameos from Morgan Freeman, Lil Wayne, and Jeff Goldblum.Read More