Co-Creating With Athletes: The Next Brand Advantage
Today’s athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete’s lived narrative and a real connection to the product.Read More
Nails, glues and screws
Perhaps this metaphor will help:
Nails are the easiest to use and require the least skill.
Glue can make a more solid bond, but it’s often a one-way commitment–you can’t undo it without damage.
And screws are the most resilient. They require good judgment in their selection and skill in their application. They create a powerful bond but can also be undone without a lot of fuss.
Often, we build our projects with nails. Sometimes, we commit and use glue. But screws often yield the best productivity in the long run. They’re not easier, but they might be better.
Ads of the Week: Maybelline’s Muse, Ben Stiller’s Fizzy Venture, and More
ADWEEK rounds up 5 of the best ad campaigns this week, from Maybelline, NikeSkims, FedEx, and more.Read More
Marketers on the Move: Hires and Exits at Shake Shack, General Mills, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.Read More
Ryder Cup’s ‘Unprecedented Demand’ Drives Nearly 50% Increase in Ad Sales
NBCU’s coverage of The Ryder Cup will also feature 14 sponsor integrations.Read More
Tylenol is Just the Latest Brand Trump Has Picked a Fight With
Presidents have historically avoided taking aim at American corporations by name, at least publicly. It’s not hard to see why. No occupant of the Oval Office wants to make enemies […]Read More
Former Netflix TV Exec Peter Friedlander Joins Amazon MGM Studios
Friedlander exited Netflix in August.Read More
Trump Signs Order to Keep TikTok in US, Shrinking ByteDance Ownership
Oracle, Silver Lake, and MGX will hold 45% of TikTok, ByteDance just under 20%, and other ByteDance investors the remaining 35%.Read More
Pinterest Is Cozying up to Retailers With a Tool to Track Ad Performance
Instacart and Kroger are testing measurement with the social platform.Read More
Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did? In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective. What Is Zero-Click-Everything and […]
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