TechMagic: Breaking the AI Hype Cycle, Coca-Cola Generates a Flop, and Spotify’s AI Slop Battle
Plus, VR’s killer app problem and how Pokémon GO is still winning.Read More
Streaming Ratings, Week of Oct. 20: Netflix’s The Diplomat Enters the Chart at No. 1
Netflix had eight titles in the chart.Read More
Week of Nov. 10 Morning News Ratings: Today Leads in Both Categories
GMA was still retitled due to the YouTube TV and Disney carriage dispute.Read More
Overnight Cable News Ratings, Nov. 10-13: Wednesday’s 10 PM Hour Tops Demo
Networks offered live coverage of President Trump signing the bill to reopen the government.Read More
A convincing argument
It’s almost never exclusively based on logic.
We navigate the world with stories, beliefs and assumptions. And the people you’re trying to persuade have a different set of all three than you do.
“If I were you” is a hard sentence to sell, because you’re not me.
A convincing argument works when the recipient is convinced, not you.
Ads of the Week: 6 Campaigns That Caught Our Eye, From Walmart to Xbox
Brands including Walmart, Dunkin’, and Xbox made standout ads of the week.Read More
Intuit Named LA28 Founding Partner, Scores Historic Dome Naming Rights
Intuit has signed on as a top-tier domestic sponsor, or “founding partner,” of the LA28 Olympic and Paralympic Games. As part of the partnership, Intuit will retain naming rights for […]Read More
HBO’s Casey Bloys Is ‘Not Concerned’ as WBD Goes Through Sales Process
Bloys spoke to media members during his 2026 Global Programming Slate presentation.Read More
EXCLUSIVE: Media Buyers Are Being Pushed to Switch to The Trade Desk’s Kokai—and Hitting Glitches on the Way
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset itRead More
Uncovering Hidden Profits in Experiential Marketing With Wheels Up’s Kristen Lauria
Plus, building trust with ultra-high-net-worth clients.Read More