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It’s still uncertain how the current economic uncertainty will shake out and whether there will be any parallels to the 2008 recession. Leaders are hesitant to draw comparisons to 2008 for a variety of reasons, the largest being the extent the industry has changed since then. But they agreed there are indeed some parallels–namely, a…Read More

Bloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023. The company is kicking off the year by cutting ties with the programmatic open marketplace, believing that a “healthier consumer subscription business will provide fertile…Read More

There’s hitting the ground running, and then there’s what Jeremi Gorman had to do when she started last fall as Netflix’s president of worldwide advertising. The former Snap chief business officer was hired last August but didn’t start until much closer to when the streaming service rolled out its new ad-supported tier on Nov. 4….Read More

Adweek assembled six CMOs for a roundtable to discuss their plans for driving growth amid economic headwinds. But we wanted to hear from other marketers as well about how they are approaching the new year. We talked with several marketers at Adweek’s recent NexTech event about the biggest challenges that they and their teams will…Read More

Six marketing chiefs shared insights at Adweek’s recent CMO roundtable about their plans for driving growth amid economic headwinds. Before sitting down to swap strategies, they spoke with Adweek about how they’ll be navigating the new year. CMOs Orlando Baeza (Flock Freight), Soyoung Kang (eos Products), Denise Karkos (SiriusXM), Karin Timpone (Major League Baseball), Dara…Read More

Four years ago, The Hershey Company, which says it spends between $350 million-$450 million annually on advertising, decided it wanted more from its digital media because the company was tired of ads running too frequently, not showing up in premium environments and–worst of all–ending up adjacent to unsavory, long-tail publishers. The solution was to buy…Read More

As economic uncertainty looms in the coming year, marketers and agency leaders may be adjusting technology priorities after a year of ups and downs. After all, 2022 started with new tech like metaverse activations, nonfungible tokens (NFTs) and cryptocurrencies at the height of their hype. But the popularity of those trends soon began to teeter…Read More