Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have worked in cultural branding for more than two decades. Through my experience, I believe marketers must understand four interrelated concepts especially well in order…Read More
Meta operates a highly targeted advertising model based on the swathes of personal data you share on its platforms, and it makes tens of billions of dollars off it each year. While these tactics are unlikely to end altogether in the near future, the company could soon offer users in the EU the chance to “opt-in” to the ads, the Wall Street Journal reports. Since April, Meta has offered users in Europe the chance to opt out from personalised ads but only if they complete a lengthy form on its help pages. That process has likely limited the number of…
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The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Many brands in the outdoor sector have perpetuated this issue by predominantly using images of white, male, heterosexual and able-bodied people. Subaru of America is…Read More
It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit MailChimp is set to host an exhibition in honor of email–however, it hopes that the opposite sentiment is true as…Read More
Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city’s new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative, moving across the country from Los Angeles, where he was CEO and chief creative officer at Kastner & Partners, heading up creative…Read More
The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google’s Bard and Microsoft Bing’s partnership with OpenAI. Caught up in this dynamic are SEO agencies, who have carved out a niche helping brands get discovered in…Read More
British chip maker Arm is targeting an initial public offering (IPO) at a valuation of between $60bn and $70bn as early as September, amid surging demand for semiconductors for cloud computing, AI, and EV applications. The roadshow is scheduled to start the first week of September with pricing for the IPO the following week, Bloomberg reports, citing people familiar with the matter. A roadshow in this context is a series of lead-up events that give a company the chance to showcase its value proposition, wow potential investors, and ultimately, increase their buy-in. Arm looks to raise as much as $10bn…
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Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far those applications remain largely hypothetical. However, beginning earlier this year a number of publishers started experimenting with and using generative AI to streamline their back-end commercial processes,…Read More
Pepsi and agency Alma received industry accolades for the 2021 “Better With Pepsi” campaign, which uncovered the brand’s logo in the crumpled folds of burger wrappers from fast-food chains that don’t even serve the soft drink. The latest iteration shows Pepsi’s logo hiding in plain sight in Captain Morgan and Bacardi branding, encouraging drinkers to…Read More
In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. “I don’t though cuz I don’t even know yall,” was the response, making it clear that she is not interested in rewarding and reciprocating endearment. The Grammy-winning singer presented the ultimate rejection of an intense parasocial…Read More
