Business

Fresh brands are going big on floats and balloons for the 99th edition.Read More

Between 15-30% of online shoppers will use it this year, according to Bain.Read More

As search traffic erodes, commerce teams are leaning on direct audiences, earlier deal cycles, and rigorous price verification.Read More

Thanksgiving isn’t just a time for Americans to express their gratitude. It’s also become a chance for major retailers to duke it out for a spot at the dinner table—specifically, […]Read More

See the advertisers showcasing deals during Prime Video’s NFL, NBA, and golf programming.Read More

Health care products are the hardest hit, according to new data from IPG’s Intelligence Node.Read More

Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to what the merged entity will look like. Here are three scenarios.Read More

Every day, this blog is automatically echoed on my Linkedin channel. Over the last few years, the traffic to those posts on Linkedin is down more than 90%. Understandable. Platforms evolve, people shift their patterns and interests.

I recently did a manual post on Linkedin, though, and was amazed to discover that within minutes, it had 10 times as much traffic as a typical post does. I did another one about this leap and it did even better. It’s clear that the algorithm was changed.

Not to help me, not to help you, but to help the endless quest for more that most public companies wrestle with.

The seduction is clear. They’re sending a message: If you want us to bring you eyeballs, move in. Don’t link out.

Problem one: eyeballs don’t make change happen, people do.

Problem two: Don’t check into a motel that makes it hard to check out.

Enshittification is real. VCs and public markets push the companies they invest in to maximize profits. First, please the customers. Then, double cross them to please the advertisers. Finally, double cross both of them to please the stock price.

The alternative is to own your own stuff. To build an asset you control, and to guard your attention and trust carefully.

The best way to read blogs hasn’t changed in twenty years. RSS. It’s free and easy and it just works. It’s the most efficient way to get the information you’re looking for, and it’s under your control. There’s a quick explainer video at that link along with a reader that’s easy to use.

And, if you’re a creator of change, of brand, of content or of art, it’s worth considering whether you want to own the assets or just rent them.

As an experiment, this blog is now going to be shared via Zapier as a cut and paste to Linkedin. Perhaps that will help users who are trapped in their ecosystem be able to read it more easily. It’ll probably be stripped of links, which you can find here on the blog itself…

As always, the source of truth (and the latest posts with all typos fixed) is right here on the blog at seths dot blog.

Where we create our media and how we consume it are still up to us. It’s true, at some point, that the medium is the message.

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Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? In this article, you’ll discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems. Why Agentic AI Matters for Modern Marketers […]

The post Setting the Stage for Agentic AI: A Practical Framework appeared first on Social Media Examiner.

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This post was created in partnership with Codeword Modern culture moves faster than any marketing calendar can keep up with—which means the brands that win aren’t the ones planning the […]Read More