Shoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with ADWEEK. TikTok’s popularity among younger audiences, and the buzz around TikTok Shop, has spurred the notion that it’s Gen Zers who are most likely to shop via social platforms. According to…Read More
Here’s a sequel to a blockbuster that won’t be happening. On Saturday, Vice President Kamala Harris accepted an offer from CNN to headline a second presidential debate, scheduled for Oct. 23. Later that same day, though, former President Donald Trump appeared to reject the proposed rematch with his Democratic rival. Speaking at a North Carolina…Read More
To fans’ dismay, Firehouse Subs shut down its hot sauce bars when the Covid-19 pandemic hit the U.S. in March 2020. Now the sandwich chain is celebrating the triumphant return of its hot sauce bars with a humorous campaign in which heat lovers expect to find the condiment everywhere. The protagonists in the ads, by…Read More
After the United Nations Foundation named Droga5 its creative agency, that partnership has debuted a campaign bringing together the voices of millions of young people to drive meaningful conversation and positive change around global issues. “Once Upon a Future” launches in support of the UN’s Summit of the Future, a two-day event that is part…Read More
Regional news publisher The Atlanta Journal-Constitution hosted the first upfront of its 156-year history last Tuesday, part of a broader bid from the news outlet to reintroduce itself to audiences and marketers as a modern media company. The term upfront has historically referred to a marketing event hosted by television networks in May to showcase…Read More
Jonathan Novack is joining Houston CW affiliate KIAH as chief meteorologist. Novack comes from Los Angeles Fox-owned station KTTV. The move was first reported by Houston media blogger Mike McGuff. This is a return to Houston for Novack, who worked at NBC station KPRC from 2007 to 2010 before leaving to appear on The Bachelorette…Read More
WDRB morning anchor Sterling Riggs has announced his departure from the Louisville, Kentucky Fox affiliate. “Friday, September 27th will be my last day on WDRB Mornings,” he announced on social media. “Words can’t express what a wonderful ride it has been,” he wrote. “I will miss the team and our viewers tremendously.” Riggs, who joined…Read More
Plenty of agencies claim some form of sustainability offerings for clients, but few make it their main focus. As Climate Week NYC gathers global leaders to find ways to tackle climate change, Chiefly & Co., a women-led fractional executive consultancy, is launching to help companies prove that being sustainable is not just the right thing…Read More
The East Coast media world was rocked by the news that political journalist Olivia Nuzzi had been suspended by New York magazine after an alleged affair with former 2024 presidential candidate Robert F. Kennedy Jr. Former CNN media reporter Oliver Darcy broke the news in his Status newsletter. (TVNewser) Nuzzi did not proactively disclose her…Read More
Israeli troops raided the offices of satellite news network Al Jazeera in the Israeli-occupied West Bank early Sunday, ordering the bureau to shut down amid a widening campaign by Israel targeting the Qatar-funded broadcaster as it covers the Israel-Hamas war in the Gaza Strip. (AP) Heavily armed and masked Israeli soldiers forcefully entered the building…Read More
