Anthropic’s Anti-AI Slop Pop-Up Draws Thousands in NYC
The AI company’s brand campaign for Claude is getting positive feedback as AI brands fight for attention.Read More
Amazon Reveals Its Starting Lineup of NBA Advertisers
Amazon Ads shares several presenting sponsors for NBA on Prime.Read More
Uber Goes Beyond City Limits to Win Over Suburban Riders
Uber targets suburban riders in its first U.S. campaign by Mother.Read More
EA’s Skate Reboot Is a Case Study in Cultural Fidelity
When Electronic Arts rebooted Skate, it risked alienating a global tribe.Read More
Unsolvable
A problem without a solution isn’t a problem, it’s a situation we have to live with.
But most existing problems do have solutions. We just don’t like that solution.
The solution might be challenging, or feel risky, or lead to an outcome we’re not happy about.
It’s tempting to announce that this means the problem is unsolvable. It’s not. It’s just not an easy or low-cost solution.
It’s even more tempting to do the worst thing: pretend that the problem doesn’t matter. Ignore it. Avoid people who insist that not only is it a problem, but there’s a solution worth pursuing.
Sometimes, problems ignored simply disappear. Not often, though.
The Gap and Sandy Liang Collab Is a Whimsical Take on Modern Girlhood
Gap has debuted a collection with designer Sandy Liang that blends nostalgia, whimsy, and modern girlhood.Read More
Domino’s Unveils First Rebrand in Over a Decade, With a Jingle by Shaboozey
Domino’s has unveiled its first rebrand in over a decade, including a new jingle by Shaboozey.Read More
Call for Nominations: Most Powerful Women in Sports 2026
It’s time to celebrate the women and non-binary people pushing sports and sports marketing forward—nominations for ADWEEK’s Most Powerful Women in Sports 2026 are now open! From athletes with an […]Read More
VML’s Jon Cook Finds Serenity on the Hiking Trail
The agency network’s global CEO spends his weekends in the Rocky Mountains and beyond.Read More
Would American Eagle Do It All Over Again?
Craig Brommers was looking for drama with Sydney Sweeney — and got it.Read More