From Bourbon to Birdies: What’s in the Daytime Emmys Gift Bags
Several Daytime Emmys sponsors will provide a range of products and experiences for winners and guests.Read More
Blackweek and Cannes Lions Partner on Awards Centering Representation
The awards program will debut at Blackweek 2026.Read More
The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystemRead More
RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor
RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.Read More
News Networks Issue Joint Statement Against Pentagon’s New Press Access Requirements
ABC News, CBS News, CNN, Fox News Media, and NBC News are among the companies taking a stand.Read More
Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT
The retailer is the latest ecommerce player to announce a deal with OpenAI.Read More
Spotify Podcasts Are Officially Coming to Netflix
After rumors circulated earlier this year, Spotify podcasts arrive on Netflix in 2026.Read More
We’re Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity’
Apple TV ditched the plus. Here’s how it can avoid that becoming a minus.Read More
3 Custom GPTs That Make You More Money and Free Your Time
Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true? In this article, you’ll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants. […]
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Toward obvious
Most people do the obvious thing, that’s why we call it obvious.
A new product, idea or technology is rarely obvious, at least at first.
So the work of scale is to be seen as inevitable. The stepwise process of becoming the obvious choice.
Skipping steps requires insisting that we’re the obvious choice, but that rarely works. Instead, we work to create the conditions for others to decide that we are.