The holidays are getting nearer, as that waft of pumpkin spice hints. Soon, clients everywhere will be opening up their gifts, with images of branded water bottles, tee shirts, umbrellas and notebooks dancing in their heads. The holiday season for advertisers and agencies often means giving away branded swag. But does anyone really need a…Read More
FX’s Atlanta secured the Festival Pass sponsorship for Twitch’s exclusive livestream of Afropunk Brooklyn 2022, which will take place Sept. 10 and 11 at Commodore Barry Park in Brooklyn. The comedy-drama series will sponsor the livestream and present a custom segment, “Black Excellence Is,” profiling artists, attendees and festival staff and highlighting their definitions of…Read More
Beyonc? intends to extend her summer reign well into the fall and beyond with a new campaign from Tiffany & Co. that also does some good for aspiring students in the creative arts. On Sept. 2–two days before the singer’s 41st birthday, five weeks after releasing her record-shattering seventh studio album, and just days after…Read More
Whether they’re following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the younger generations of American consumers are clearly influenced by social media. More of them also want to become influencers, start their own businesses and get involved in new hobbies. Millennials and Gen Z will often go first…Read More
The kickoff of the National Football League season–the Buffalo Bills visit the Super Bowl 56 champion Los Angeles Rams Thursday night–is a signature moment for the sports betting community, and much of their conversation about all things NFL and other leagues will take place on Twitter. The social network shared data from studies it conducted…Read More
Devika Bulchandani continues her rapid rise at Ogilvy, as the network has promoted her to global chief executive officer. Bulchandani was most recently promoted to global president and CEO of North America earlier this year. Bulchandani will take over from Andy Main, who is stepping down as global CEO and will serve as a senior…Read More
It’s one of the simplest, most popular formulas for building brand identity: an upstart financial institution wants more people to know about its business. So it slaps its name on a Los Angeles sports facility. Then it puts one of that city’s star athletes in its ads. Yes, this sounds an awful lot like the…Read More
To celebrate the Halloween season, Disney Parks partnered with TikTok to release three text-to-speech voices inspired by characters found at Disney’s theme parks. TikTok users can have their on-screen text read by the Ghost Host or Madame Leota from Disney’s Haunted Mansion or a pirate from Pirates of the Caribbean. Our guide will show you…Read More
If brands want to see themselves in the Big Game, they better move fast. Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox’s ad sales team sold the majority…Read More
Whalar recognizes that the life of a content creator consists of more than promoting skincare products, conducting fashion hauls and collecting paychecks. In partnership with Logitech for Creators, an initiative that is committed to uplifting creators of color, the creator commerce company just launched its own academy, enrolling 12 influencers across the U.S., U.K. and…Read More
