Cannes, France–The data will set you free. When Leslie Berland joined Verizon in December of 2023, CEO Hans Vestberg called the moment a “transformative time” for the industry. At the time, Berland didn’t know yet what that would mean for Verizon’s brand, but quickly the data showed Verizon needed a new look, feel and positioning…Read More
Swedish pet telehealth startup FirstVet has secured €20mn to grow its operations and expand its remote veterinary care services in North America. The platform offers immediate video consultations and wants to be “the first natural point of contact for all pet owners.” As someone who has recently become a puppy pawrent, I am constantly aware of any potential shifts in my dog’s health. Especially as he is yet to grasp the concept of “if I eat something once and it makes me sick, then I learn not to eat that again.” Moreover, I have spent the month since he arrived…
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In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last. TikTok Shop rolled out…Read More
If we’re to publish, teach, invent, imagine or promote, we need the confidence to believe that we have something to offer. That we are, in some way, right.
But the enterprise of rational thought is based on theories, tests and improvements. We can never be certain, all we have is the best available explanation.
So the hard work is to speak up at the very same time you’re open (in fact, eager) to change your mind based on new data.
One without the other is worthless.
To bring in a knowledgeable women’s soccer voice like multi-time World Cup winner Tobin Heath, you need the right Ally. E.W. Scripps Company is looking to make ION a destination for National Women’s Soccer League (NWSL) coverage on Saturday nights, and to do so it’s teaming up with Ally and RE–INC, a lifestyle brand co-founded…Read More
Welcome to this episode of the Marketing Vanguard podcast. Today’s guest is Alex Schultz, chief marketing officer and vp of analytics at Meta. We discuss Schultz’s career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. He…Read More
Even during Pride Month, many brands struggle to genuinely celebrate diverse communities and understand the best ways to do so. In this episode of Young Influentials, we dive deep with boutique fitness brand Barry’s Christina Holden, head of PR, and Victor Self, svp of diversity, equity, inclusion and belonging, to uncover how Barry’s authentically honors…Read More
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive’s Diana Haussling, CMO of North America and svp/gm of consumer experience and growth, and Amy Benford, vice president and general manager of integrated marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes…Read More
SkyCell, based in Switzerland, has closed $116M in a Series D round for its technological solution that improves the pharmaceutical supply chain for air travel. Founded in 2013, the startup manufactures temperature-controlled containers, using proprietary cold chain technology to monitor and optimise functions such as cooling, humidity protection, and shock absorption. The containers also come with a patented insulation system that reflects heat radiation, enabling them to self-charge in cold environments such as refrigerated vehicles. This ensures a steady temperature between -80°C to 25°C, depending on the specific model. Effective cold chain storage has become a critical part of pharma…
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While Stability AI’s latest image-generating model, Stable Diffusion 3, may have been a success, things behind the scenes at the company have been slightly more turbulent. However, with today’s funding announcement, it seems the immediate financial woes may be over for the time being. Following the departure of founder and CEO Emad Mostaque in March after allegations of mismanagement and what Fortune termed an “investor mutiny,” sources close to the company reported last month that Stability AI was considering a sale. (For the record, Mostaque himself said he left to pursue “decentralised AI.”) How close they came to going through…
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