AMC Networks is shaking up its executive team, promoting Kim Kelleher to chief commercial officer. Top line Kelleher, currently the president of commercial revenue and partnerships, will now be responsible for all advertising and distribution revenue and report to CEO Christina Spade. Between the lines The promotion is a strategic realignment of the company’s commercial…Read More
In the golden age of advertising, brands gained presence through mass media, where the “megaphone” allowed broad reach. Then, technology and data helped unlock personalization. Personalization shifted spending below the line to great short-term effect, but created privacy and cost-effectiveness challenges. Today, we have entered a new era in which further shifts in technology and…Read More
Unity Technologies, one of the world’s leading video game software companies, announced today that it named Media.Monks as its first media agency of record. Monks won the business after a competitive pitch that began in February. The brand and agency have already begun work together. The software company is well known in the tech space,…Read More
Buckingham Palace announced that Queen Elizabeth II, the world’s second-longest-reigning monarch, has passed away surrounded by family at her Balmoral residence in Scotland. In Britain, the passing of the 96-year-old–a popular and constant figurehead whose reign has spanned generations, prime ministers and presidents–will send somber shockwaves through the nation. Preparations for the mourning period and…Read More
When war broke out in Ukraine, we, like countless others, felt powerless to help. We wanted to help in a meaningful way but were lost as to where to begin. As creatives in the ad industry, we’re artists at heart and fundamentally believe in the importance that art plays in culture. So, when images started…Read More
In the Season 2 opener of Adweek’s Most Powerful Women in Sports podcast, senior TV reporter Mollie Cahillane is joined by basketball superstar Candace Parker of the WNBA’s Chicago Sky. Parker was the No. 1 overall WNBA draft pick in 2008 and spent 13 seasons with the L.A. Sparks before joining the Sky in 2021…Read More
By default, all Instagram users can comment on other users’ posts on the photo- and video-sharing platform. However, creators have the option to prevent strangers from commenting on their content, if they’d like. Our guide will show you how to change who can comment on your Instagram posts. Note: These screenshots were captured in the…Read More
LG Ads Solutions announced on Thursday that it’s appointing several executives, including naming Tony Marlow global CMO. Top Line The advertising and data CTV platform from LG Electronics is making three new executive appointments overall. In addition to Marlow, LG Ads Solutions named Barbie Brewer as global head of human resources and Edward Wale as…Read More
Actress and travel enthusiast Tia Mowry helped Chase and Marriott Bonvoy introduce the Boundless Bucket List Contest on Pinterest, aimed at promoting awareness of the enhanced benefits offered by the Marriott Bonvoy Boundless credit card. Chase/Marriott Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month,…Read More
Independent creative agency Mother is launching its latest venture, Mother Goods. The new design and development company creates and sells products that are meant to change how people think about and behave around specific issues in the world, and the products range from absurd accessories to advocacy apparel. The new company is an extension of…Read More
