Disney’s Holiday Ad Channels Childhood Wonder and Imagination
Taika Waititi directs Disney’s magical holiday ad about a girl’s doodle coming to life.Read More
KFC Goes Full Hero Mode for Stranger Things’ Last Ride
An ad from KFC and Mother shows the chain’s employees risking their lives to deliver food to the people of Hawkins, Indiana.Read More
Optimizing the landing page
It might be your website, your brochure, the inside of your store…
This is a fine thing to do, but it’s not particularly effective.
The secret isn’t to optimize the landing page. it’s to optimize the reason people are coming to your site. You can’t convert people who don’t want what you have… you need to attract people who do.
When we build a system and create the conditions for engagement and growth, it happens without tweaking the last step. And if the system isn’t there, all the tweaking won’t help.
Perhaps we have what we need
If the answer is over there, then we’re off the hook. If it comes from the future, comes from away, comes from someone else, then our job is to simply wait for it to arrive.
But it could be that your organization already has all the resources it needs to change the dynamic in the marketplace. It could be that your keyboard has all the letters needed to allow you to type the book you have inside you. And the interactions we’re struggling with–the fear is inside us, but so is the bravery and generosity we need to move forward.
The solution isn’t coming. The solution is already here.
Solar and wind are already cheaper than the alternatives. We have the tech in hand to make a serious dent in our climate problem. Medicine is waiting on some silver bullet magic cures, but in the meantime, doctors have developed the expertise and the tools to alleviate the suffering of billions. Off-grid energy for two billion people is a solved problem waiting for distribution and implementation.
In a rapidly evolving world, hope is a natural response when things are always getting better/getting worse.
Acting like we have what we need already, though, gives us the chance to take action right here and right now.
Streaming Ratings, Week of Oct. 6: Netflix’s Monster Remains in First
Netflix had five titles in the chart.Read More
Ticker: GMA Celebrates 50th Anniversary With On-Air Reunion
CBS News received the most honors at the 2025 Walter Cronkite Awards.Read More
How Top Brands Turn Local Connection Into National Reach
This post was created in partnership with the Atlanta Journal-Constitution Key takeaways From neighborhood activations to citywide movements, today’s most resonant brands are proving that community is the ultimate growth […]Read More
What ‘Full Funnel’ Really Means for Today’s Brands
This post was created in partnership with SmartCommerce Key takeaways In this omnichannel era, marketing has been thrown for a loop. Customers may still need multiple touchpoints to move from […]Read More
Growth Belongs to the Brands That Lean Into Tension
This post was created in partnership with Kantar When you consider the top brands that have had staying power over the last few decades, one of the common threads between […]Read More
How Heritage Brands Are Reinventing Their Marketing Playbooks to Embrace Creators
This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These brands have proved their worth, and in many ways, have built […]Read More