How YouTube Is Taking Super Bowl Ads Beyond a 30-Second Play
Inside YouTube’s strategy to blitz the Big Game with surrounding content.Read More
Inside YouTube’s strategy to blitz the Big Game with surrounding content.Read More
Life360’s Super Bowl ad captures the anxieties of modern family life with dark humor.Read More

It is just the beginning of 2026, and things are happening even faster than last year. Not only in technology, but also in regulations, laws, and in how we deal with all the information around us. As a person born in the 90s, social media was once an unknown land for me, a place that felt genuine in the beginning. It still had dangers, but it seemed less risky, or maybe our parents’ rules were stricter. I don’t want to go down the psychological path here, but I want to look at where we are headed with so much risk,…
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The narrative we run in our head is a choice.
It might or might not be based on objective reality and verified history. Doesn’t matter, it’s still a choice.
There are millions of ways we can remind ourselves about the events of our lives and the systems we live in. But in this moment (and the next) we’ll choose just one or two to rehearse and allow it to alter our decisions, outlook and interactions.
So the key question is simple:
Is it helping?
It’s clear that the story is a choice. You can change it. Not all at once, not easily, but of course, we change our focus. This takes effort, and it’s worthwhile.
And since we can change it, it’s a tool. If it’s not helping, we can change it.
200 years ago, Jeremy Bentham wrote a pamphlet on how we use words to tell ourselves stories. It’s archaic and dense, so few read it any longer. I asked Claude to give us a summary.

London, TechEx Global 2026, one of Europe’s biggest enterprise technology conferences, brought thousands of technology professionals together at Olympia London on 4 and 5 February. The event went beyond buzzwords, focusing on how emerging technologies, especially AI, are being applied in real business contexts. TechEx Global combines several co-located expos, including AI & Big Data, Cyber Security & Cloud, IoT Tech, Intelligent Automation, and Digital Transformation. Over 200 expert speakers and 150 exhibitors offered insights into how organisations are using digital tools to solve real problems and make decisions, not just generate answers. From talk to execution One recurring theme…
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The Big Game spot follows two families navigating upheaval, distance, and connectionRead More
ADWEEK rounds up the 26 best Super Bowl ads of the past 26 years.Read More
AWS saw its fastest growth in 13 quarters.Read More
ADWEEK is once again partnering with the USA Today Ad Meter, which is entering its 38th year. We’ll reveal early Monday which ad from Super Bowl 60 resonated the most with audiences.Read More
The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media trading.Read More