As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games’ massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character…Read More
As back-to-school season rolls around, it’s a given that parents will worry about the welfare of their progeny–their safety, academic performance, the risk of cyberbullying and even what’s in the cafeteria lunches. But a survey conducted by OnePoll a few years ago revealed a concern that few people talk about: 42% of parents admitted they…Read More
A number of the world’s largest media organisations have assembled to call for greater transparency in regard to the training of generative AI models. In an open letter to policymakers published yesterday, they ask to be involved in creating standards for the use of artificial intelligence, especially as it relates to intellectual property rights. With generative AI, it is now possible to produce and distribute synthetic content at a previously unimagined pace and scale. The threat, the letter states, is that the irresponsible use of the technology could come to endanger the media ecosystem as a whole by eroding the…
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Social media influencers are facilitating the trade in counterfeit goods, according to new research by Portsmouth University. After analysing surveys of 2,000 people in the UK, the study team found around 22% of consumers who are active on social media have bought counterfeits endorsed by influencers. The researchers believe it’s the first-ever estimate of its kind. They warn that counterfeiters are exploiting the popularity of influencers to peddle harmful products. “Counterfeit products injure and kill hundreds of thousands of people across the world,” Dr David Shepherd, the study’s lead author, said in a statement. “The working conditions in the counterfeit…
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After moving out of September due to the ongoing writers and actors strikes, the Emmys has locked in a new airdate. Top Line The Television Academy and Fox announced today that the 75th Emmy Awards will air Monday, Jan. 15, 2024, at 8 p.m. on Fox, making it a Martin Luther King, Jr. Day telecast….Read More
Among the early use cases of AI within newsrooms appears to be fighting AI itself. The New York Times updated its terms of services Aug. 3 to forbid the scraping of its content to train a machine learning or AI system. The content includes but is not limited to text, photographs, images, illustrations, designs, audio…Read More
Data from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s Ruby content studio, which talked to experts and everyday people with unusual schedules, like ER doctors and ultramarathoners, about how to achieve good sleep. The…Read More
On Wednesday, US President Joe Biden unveiled an executive order banning new investments in certain tech sectors in China, citing security risks. The order is set to come into effect next year, and the US will be waiting to see if its closest ally will follow suit. However, for now, the UK says it will consider the measures taken by its transatlantic partner, as it continues to evaluate security implications. “This executive order on outward investment gives important clarity on the US approach,” a spokesperson for the government said in a statement shared with the Financial Times earlier today. “The…
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A creepy long-haired creature levitates into a pool party, adding some unexpected terror to an otherwise sunny day. The demon hasn’t arrived to possess souls but rather to ask questions. Namely, why hasn’t one of the sunbathers been to the multiplex to check out the hottest horror flick du jour? Everyone’s talking about it, including…Read More
A “Where Are They Now” epilogue for the golden years of Crispin Porter + Bogusky would be endless as seemingly every major shop has a connection back to the glory days of Crispin. Those days are gone, as are the clients–Burger King, Mini, Truth and many more–that benefited from Crispin’s genius. MDC Partners and later…Read More
