Data from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s Ruby content studio, which talked to experts and everyday people with unusual schedules, like ER doctors and ultramarathoners, about how to achieve good sleep. The…Read More
On Wednesday, US President Joe Biden unveiled an executive order banning new investments in certain tech sectors in China, citing security risks. The order is set to come into effect next year, and the US will be waiting to see if its closest ally will follow suit. However, for now, the UK says it will consider the measures taken by its transatlantic partner, as it continues to evaluate security implications. “This executive order on outward investment gives important clarity on the US approach,” a spokesperson for the government said in a statement shared with the Financial Times earlier today. “The…
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A creepy long-haired creature levitates into a pool party, adding some unexpected terror to an otherwise sunny day. The demon hasn’t arrived to possess souls but rather to ask questions. Namely, why hasn’t one of the sunbathers been to the multiplex to check out the hottest horror flick du jour? Everyone’s talking about it, including…Read More
A “Where Are They Now” epilogue for the golden years of Crispin Porter + Bogusky would be endless as seemingly every major shop has a connection back to the glory days of Crispin. Those days are gone, as are the clients–Burger King, Mini, Truth and many more–that benefited from Crispin’s genius. MDC Partners and later…Read More
The European Space Agency’s next-generation heavy-lift rocket, Ariane 6, definitely won’t launch until at least 2024, the agency’s director general confirmed this week. Ariane 6 was first scheduled to launch four years ago. However, the rocket has suffered a series of delays, attributed to technical issues, COVID-19, and design changes. The ESA said the most recent setback was because it failed to complete a short hot firing test,, mimicking the environment in space to provide data to operators,of Ariane’s engine system in a July attempt. The ESA wants to reattempt the test on August 29, with tentative plans for a…
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When someone acts in a surprising way, we can begin to understand by wondering what they might be afraid of.
Google’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…Read More
Disney is making its ad tier numbers (and price hikes) part of your world. During an earnings call on Wednesday evening, CEO Bob Iger shed some light on Disney+’s ad tier, revealing that, as of the end of Q3, the ad-supported plan has added 3.3 million subscribers since launching in December. And according to the…Read More
Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the agency. The retail media space is ballooning, and not just at UM. By…Read More
While the US and China have dominated the space sector for decades, Europe is carving out a niche for itself: small satellites in low-Earth orbit (LEO). One of the most promising startups in this space is Germany’s Rocket Factory Augsburg, which has just raised €30m from KKR, an American investment firm. The cash injection will facilitate RFA’s upcoming launch test at the end of this year and help complete its launch pad at SaxaVord Spaceport in Scotland. SaxaVord Spaceport is a planned spaceport to be located on the Lamba Ness peninsula on Unst in the Shetland Islands, the most northerly…
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