5 Key Takeaways From WPP’s Turnaround Plan
From WPP Creative to cuts, here’s what CEO Cindy Rose told investors about her plan to revive the struggling holdco.Read More
WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.Read More
EXCLUSIVE: Higgsfield Wants AI to Direct Your Next Video With Its Latest Tool
The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.Read More
Fortune 500 CMOs Turn to Freelancers in Major Talent Shift
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.Read More
Live-Streamers Killed the Vertical-Video Star
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.Read More
The Trade Desk’s Revenue Rose 14% in Q4, But Growth Is Slowing
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.Read More
As Netflix Deal Hangs in Balance, Paramount CEO Confirms More Aggressive Bid for WBD
David Ellison made brief comments on the company’s updated bid for Warner Bros. Discovery.Read More
Week of Feb. 9 Cable News Ratings: Total Viewers Grow
Fox News had its highest-rated week in total viewers and the demo since September 2025.Read More
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.Read More