Easily distracted and mildly interested
We can either accept that this is the state of our audience and plan appropriately…
Or do the very difficult work of changing their state.
We can either accept that this is the state of our audience and plan appropriately…
Or do the very difficult work of changing their state.

Tesla has begun volume production of the Semi at Gigafactory Nevada with first deliveries this week, nine years after showing the truck, and rates it at 500 miles of range and 1.2 megawatts of charging. It has already installed more than 100 megawatt-capable stalls at 21 European sites, although the truck is not due in […]
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As organizations become increasingly dependent on interconnected digital systems, the boundaries between communications, computing infrastructure, virtualization, software development, and artificial intelligence are becoming less distinct. For smaller technology firms, that environment can create an unusual challenge: customers may need expertise across several technical layers at once, while the systems themselves continue to become more specialized. […]
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Bill Gates said artificial intelligence is powerful enough to drive events causing a billion deaths, and that self-regulation is not enough because safeguards and monitoring have to be a required thing. The European Union has required them since August 2025, and since 2 August this year the Commission has been able to fine a model […]
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Local governments across China are competing to attract AI filmmakers with subsidised rent, living allowances and cheap computing power, Reuters reported on Friday. Zhu Zhili set up an AI film studio in Shenzhen two years ago. He told the agency that officials from big cities and small towns now call him every day, asking him to move […]
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I don’t believe we’re each born with a purpose. We have more freedom than that, the freedom to choose the impact we’ll make.
Our work, though, does have a purpose. The change we seek to make. The people we’re here to make it for.
When we commit to work with purpose, it transforms us as well as the people we’re engaging with.
Who’s it for, what’s it for… if we can continue to return to the purpose of this product, this meeting, this ad–then we can find a common language and coordinate our efforts to make a difference.
Resistance pushes us in many ways. It pushes us to imagine that our work isn’t for us, we’re just biding time until we get to the real stuff. It pushes us to deny responsibility or to blame the system. And mostly, it pushes us to refuse to name the purpose of how we’re spending our time.
Stuck is just another word for being conflicted about our purpose. The knot holds us back because we’ve become entangled in goals that are mutually exclusive.
The problem is with the “and.” (Often a ‘but’ in disguise.)
I want to make the art I have in my head, and I want the market to love it.
I want to have the wedding of my dreams, and I don’t want to worry about money, and I want my cousins and friends to enjoy every bit of it.
I want to take few risks and I want extraordinary returns.
I want to have a difficult conversation and I want there to be no tension, stress or possible downsides.
We hesitate to admit what we really want because when the ‘and’ shows up, we can see we’re being unreasonable. It’s easier to simply hope and dream.
Strategic thinking doesn’t ignore the systems all around us, or the trade-offs that scarcity and competition require. Instead, it embraces them.

US President Donald Trump and House Speaker Mike Johnson will meet tech chief executives to discuss artificial intelligence on Tuesday, 29 September, Axios reported the plans on Thursday, citing a source familiar with them. A source also confirmed the date to Reuters, while ABC News said multiple people familiar with the arrangements had described the meeting to it. […]
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SoftBank Group has invested $225 million into Autonomous Solutions, Inc. (ASI), a Utah company that makes work vehicles drive themselves.The two have also set up a joint venture to build self-driving machines for big road, rail and airport jobs. SoftBank is funding the joint venture to cover several kinds of building work, mainly civil construction […]
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