Short drives may often be a means to an end for routine chores, but an ad from Volkswagen Australia flips the script by making one an eagerly anticipated joy. The 90-second film, created by agency DDB Sydney and directed by Steve Rogers through Revolver, follows a lighthouse keeper diligently going about his routine: painting, replacing…Read More
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future. In August, Apple introduced a new version…Read More
In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group’s catalog of brands–including Gap, Old Navy and Banana Republic–with “crisp identities and purpose” to counter years of sluggish sales. “We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,”…Read More
A potential conspiracy is at the heart of a McDonald’s initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital interfaces is deliberately meant to resemble a triple-decker Big Mac. Named “The Icon,” the campaign from Nord…Read More
With Axe finding its sweet spot with Generation Z men, its latest marketing effort looks to expand that reach to Gen Z women. The brand recruited two of the generation’s biggest music stars–diamond-certified producer Metro Boomin and platinum-selling artist Coi Leray–with the latter becoming the first woman to lead an Axe campaign. Both Boomin–who recently…Read More
The EU has fined Apple €1.8bn for stifling music streaming rivals — the first penalty that the bloc has imposed on the tech giant. Antitrust regulators intervened following a complaint made by Spotify back in 2019. The Swedish streaming giant argued that Apple’s App Store rules harmed consumer choice and broke competition law. After a lengthy investigation, the EU took Spotify’s side. Brussels announced on Monday that Apple had unfairly stopped app developers from informing iOS users about cheaper music subscription services available outside the App Store. Known as “anti-steering” provisions, these restrictions are illegal under EU antitrust rules. “For…
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The role of an ethics committee is to give advice on what should be done in often contentious situations. They are used in medicine, research, business, law and a variety of other areas. The word “ethics” relates to the moral principles governing human behaviour. The task for ethics committees can be quite tricky given the wide range of moral, political, philosophical, cultural and religious views. Even so, good ethical arguments make up the foundation of society, as they are the basis of the laws and agreements that we use to get on with each other. Given the importance of ethics,…
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When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, “Cancer won’t be the last thing that f*cks me,” across a close-up image of a woman’s naked torso. The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer…Read More
Seven European organisations have teamed up to build a prototype ocean energy device that could power tropical islands with virtually limitless, consistent, renewable energy. The technology is called Ocean Thermal Energy Conversion (OTEC). It generates electricity by harnessing the temperature difference between sun-warmed surface water and the cold depths of the ocean. OTEC systems transfer heat from warm surface waters to evaporate a low-boiling point fluid like ammonia, creating steam that drives a turbine to produce electricity. As the vapour cools and condenses in contact with cold seawater pumped from the ocean’s depths, it completes the energy cycle. The technology…
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When it’s tough going and it feels fraught, it’s easy to imagine that the headwinds will never end.
And yet, when all is going well and the wind is at our back, it’s tempting to imagine that this is the way it’s going to stay.
Neither is true.
The reason we see them as headwinds is that they shift.
