Gold House’s 2025 A100 List Honors Impactful AAPI Leaders
Gold House has unveiled its 2025 A100 List, honoring 100 Asian Pacific leaders across industries.Read More
Gilberto Dorrego to Join Telemundo 49 in Tampa as Investigative Reporter
Dorrego joins WRMD from Noticiero Telemundo Arizona,Read More
Every tactic…
Has a strategy behind it.
Often unsaid, undiscussed and hidden. It’s easier to simply play with the tactic of the moment.
Tell me what your tactic is trying to accomplish and I’ll be halfway to understanding what your strategy is.
But it makes a lot more sense to announce your strategy first, and then invite your team to invent tactics that make it work.
Booze-Free Brand Hacks Cinco de Mayo With SFW Margaritas
Booze-free spirit Almave, with indie agency Fellow Kids, launches a Cinco de Mayo campaign with safe-for-work margaritas.Read More
Publisher World of Goods Gets Into Retail, Selling Products From Brand Partners
House of Goods will sell products from brand partners and offer sponsorship opportunities.Read More
Walmart Pitched Its Adtech To Retailers. Now It’s Pulled the Plug
The retailer won a pitch in February, then dropped the offering.Read More
Madwell Is Shutting Down. Read the Email CEO Chris Sojka Sent to Staff.
The embattled agency will cease operations tonight, its CEO told employees in an email.Read More
Europe’s biggest blackout made me confront my dependence on tech
Unprecedented power cuts swept across Portugal, Spain, and parts of France on Monday — instantly unravelling the tech-dependent lives of me and tens of millions of others. At first, I wasn’t worried. Then the owner of my Lisbon apartment forwarded me a link: an article in The Sun newspaper titled “Spain & Portugal hit by huge power cuts…” I tried to open it, but the page wouldn’t load. After a few minutes of backup power, the mobile networks were dead. I walked down to my local café, hoping to get some more information. “We have no idea what’s going on…
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Heart Aerospace’s US move shows Europe is ‘driving innovation away’
Swedish electric plane startup Heart Aerospace is relocating its headquarters from Gothenburg to Los Angeles in a move it says will “bolster product development.” The company will lay off all of its 75 employees in Sweden, company spokesperson Christina Zander told TNW. “Recruitment in the US is ongoing,” she added. Founded in 2018, Heart Aerospace is building a hybrid-electric 30-passenger airliner called the ES-30. The first working prototype of the plane, X1, is scheduled to take to the skies later this year. Tobias Bengtsdahl, a partner at VC firm Antler, told TNW that Heart’s move to the US should serve…
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WESH Reporter Talks About August’s Near-Fatal Car Crash
Nearly nine months after the crash, Tristan Arruda talked about the crash and had a message for drivers.Read More