Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents. The Ad Council, with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and AdoptUSKids, have…Read More
Criteo wants to make it clear that it’s a big player in retail media. During an investor event on Nov. 18, the adtech firm’s leadership presented new data and laid out its strategy for winning retailers’ ad businesses and advertisers’ budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting…Read More
Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale’s commerce team found. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places. Still, there are clear trends…Read More
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency’s board of directors. The choice continues the performance agency’s strategy of leaning on Silicon Valley for new hires. Bendzick had most recently been CEO at Astreya Partners,…Read More
Who is “I” and how does that “I” have the power to change the mind in question?
What actually happens is this:
If you are brave enough to have your mind changed, experience can do that. But it’s rarely as conscious an intentional act as we give ourselves credit for.
Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands. The pharmacy and beauty brand’s holiday ad, which stars Bridgerton actor, Adjoa Andoh, as Mrs. Claus, has become the target of conservative criticism over its…Read More
Brendan Carr has been chosen as the next FCC commissioner by President-Elect Donald Trump. “Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has stifled Americans’ Freedoms, and held back our Economy,” Trump said in a statement announcing the news. “He will end the regulatory onslaught that has…Read More
Food influencer Molly Baz has launched her own mayonnaise line, called Ayoh. The move marks her entry into the condiment scene–and likely proves less controversial than some of her other 2024 projects. Ayoh is only available online at launch, with a four-pack featuring 12-ounce bottles of each flavor–Dill Pickle Mayo, Hot Giardinayo, Original Mayo, and…Read More
Perplexity has unveiled its AI-driven ecommerce feature, ‘Buy with Pro,’ for its U.S. Pro users. Previously dubbed ‘Pro Shop,’ consumers can now purchase items directly from Perplexity’s app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete…Read More
WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with the agency in an internal note to staff, obtained by ADWEEK. Kelly leaves weeks after AKQA founder and CEO Ajaz Ahmed announced his resignation from…Read More
