NPR Turns Its Logo Into Questions in Defense of Curiosity
NPR’s new campaign flips its logo to defend the public’s right to stay curious.Read More
ADWEEK’s AI Power 50: Shaping the Next Phase of Advertising
The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.Read More
Texas-Loving Tecovas Follows Up Super Bowl Ad With a 14-Minute Film
Is underwriting a movie as effective as product placement?Read More
ADWEEK Agencies Advantage: AI Is Upending Agency Business Models
Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needsRead More
The Points Guy’s Nick Ewen Has 28 Credit Cards. Here’s How He Tracks His Benefits
Points maxxing is for the spreadsheet warriors.Read More
ADWEEK’s 2026 Architects of Culture: Ensuring Trust and Business Performance Rise Together
Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.Read More
Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign
Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.Read More
Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront
Amazon Ads confirmed Danielle Carney has left the company.Read More
Popular (and good)
Popular is easy to measure. Good, not so much.
Setting out to make something popular requires only a focus on the crowd and on the moment. Most pop music is popular simply because that’s what it was built to do.
Good work can be good without being popular. And so the two goals aren’t easily aligned.
It helps to begin by becoming comfortable with what good feels like to you. Because conflating it with popular is a trap.
Merrell Bets a More Democratic Outdoors Can Set It Apart From the Competition
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.Read More