AI cloud provider CoreWeave has appointed Jean English as its first chief marketing officer (CMO), it announced on Monday. English brings over 20 years of marketing and communications leadership experience. […]Read More
Soberchella 3.0, from L.A.-based booze-free bottle shop The New Bar, gets more immersive at 2025’s Coachella and Stagecoach music festivals.Read More
Forever 21 had already transformed the mall shopping experience for one generation; it had the potential to do it again for the next.Read More
Wills rejoins CNN as the network puts its long-planned digital pivot into action.Read More
Based in London, Banks worked on partnerships with Aldi and Unilver.Read More
The Monroe native started working at the Fox affiliate as an intern in the summer of 2022.Read More
Dutes said he is moving into a career in corporate communications.Read More
One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again.
A novel might take five years to write. Retyping it takes a day.
A company could easily expend 10,000 hours of effort before launching a new logo. Drawing the logo takes four minutes. The same is true for business plans, strategies and the layout of the factory floor.
The first time, we’re not only wayfaring, we’re asking, arguing, compromising, re-working, re-starting and exploring.
The second time, we have a map and we’re ready to go.
Successful organizations work to diminish the gap between first time and next time, but it’s always harder the first time.
Creativity is a craft and a skill.
Estée Lauder playfully engages with the dupe culture trend in a new campaign starring Kristen Bell.Read More
More than 500 subject matter experts across the buy and sell sides were surveyed for IAB’s State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns.Read More
