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NBCU is looking for $8 million for a Super Bowl ad after initially asking for $7 million.Read More

The UK government reportedly plans to invest €163mn in French satellite firm Eutelsat as Europe pushes to back a local alternative to Elon Musk’s Starlink. The investment, first reported by Reuters, follows the lead of the French state, which is set to inject €717mn into Eutelsat as part of a €1.35bn funding package to prop up the indebted satellite communications provider. The UK contribution would bring Eutelsat’s recapitalisation to around €1.5bn.  French President Emmanuel Macron thanked his “British friends” for the support in a post on X, without disclosing the deal’s value.  Eutelsat has received significant attention this year, as…

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In an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and Instacart recently did, and Fetch, a shopping rewards platform, is uniquely poised to provide brands with more reach and measurability with consumers.Read More

Sponsoring a Formula One (F1) racing team is a costly endeavor.  Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from $500,000 to $70 million to […]Read More

The soft drink is courting Gen Z’s taste preferences.Read More

Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content.Read More

In an unusual acquisition a younger AI company acquires a legacy firm, signaling broader shift in media landscape.Read More

Snap is building out its North America sales division with three new hires as it looks to expand its advertising business.Read More

She’s worked at the station for nine years.Read More

Plus, why being authentic in today’s cultural landscape is more challenging than ever.Read More