Robert Goulston Joins NBC Boston as Reporter
Goulston started his career as a producer for America’s Most Wanted in 1994.Read More
Not smart vs. stupid
Not smart is a passive act, remedied with learning, experience and thought.
Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway.
The more experience, assets and privilege we have, the less excusable it is to do stupid things. And at the same time, the more useful it is to announce that we’re not smart (yet).
Samuel L. Jackson and Missy Elliott Headline Adidas’ Tribute to a ‘Timeless’ Icon
Adidas Originals has united a cast of cultural icons to celebrate the enduring influence of its classic Superstar sneaker silhouette. Actor Samuel L. Jackson stars in and narrates two new […]Read More
4 Trends Marketers Should Keep in Mind Heading Into Prime Day
The four-day event is anticipated to generate $23.8 billion in online sales.Read More
Amazon’s Prime Day Is Growing as Tariff Jitters Rise
Since its 2015 inception, Amazon’s day has grown longer and longer.Read More
F1: The Movie Stays True to Its Brand Story
The film perfectly captures the feeling of walking the grid, provides a glimpse into the glamor of F1 race day, and highlights the egos vying for the top spot on the podium—not because it had a great script (which it didn’t) but because it was authentically there in the race.Read More
The Winners and Losers From the Amazon-Roku Deal
The partnership will have ripple effects across the CTV ecosystem, affecting adtech companies, competitors, and certain brands.Read More
E.l.f Cosmetics Builds Sports Marketing Game Plan Toward Bigger Goals
E.l.f. Cosmetics CMO Kory Marchisotto adds women’s soccer to hockey, tennis, swimming, and racing partnerships as the brand makes a play for equity and access.Read More
Autodesk Hires Bryant Brennan as VP of Brand and Creative
Autodesk has hired Bryant Brennan as its new vp of brand and creative, the brand exclusively told ADWEEK.Read More
Three choices
Everything flows from the strategic decisions we make early in the process:
Choose your landlord. The rent is due every month. The place we set up (whether it’s a retail storefront, a social media platform or a warehouse) determines our cost structure, our deal flow and the space we have to work with.
Choose your investors. They decide the scale of the resources we have to invest, the timeframe and the decision-making rubrics.
Choose your customers. This either flows from the first two choices, or, if you’re smart, this is the one you make first. Your customers decide whether or not to spread the word, to be loyal, and to push you to raise or lower your standards… Your customers are the engine of your growth and also the architect of how you spend your day.
It’s easy to back into all three of these choices. To do what others are doing, to find yourself with a mortgage or SEO strategy or payment schedule that pushes you to run your project in ways you never would have chosen.
It’s your project. And then you choose.
Choose your landlord, choose your future.