TikTok Builds on Premium Ad Pitch With Cultural Targeting, Expanded Publisher Lineup at NewFronts
While its US operations remain under scrutiny, TikTok sweetens its ad inventory with Formula 1, WBD, and Red Bull Media.Read More
Kevin O’Connor Lands CMO Role at X Games
Action sports competition X Games has hired Kevin O’Connor as its new chief marketing officer (CMO). O’Connor brings more than 15 years of experience to the growing brand, most recently […]Read More
By the Book: Johnny Joey Jones Previews Behind the Badge (First Look)
Behind the Badge collects the stories of first responders.Read More
WPP Prepares to Kill Off GroupM Name to Make Way for WPP Media
GroupM, which manages $63 billion worth of media budgets, is set to become WPP Media.Read More
4 Details That Could Complicate Chrome’s Forced $50B Sale
Chrome reflects 17 years of deep integration between Google and its browser team—making any sale technically daunting.Read More
From Michael Jordan’s Boxers to Gronk’s Gonads, Five Ways Celeb Endorsements Have Really Changed
Burns matched Dove with Gronk, and then Gronk just did his thing.Read More
The 2025 Creative 100 Are Setting the Cultural Agenda
From rising agency talent to Best Picture-winning directors, these are the creative leaders to know.Read More
The 2025 Creative 100: Rising Agency Talent Shaping Culture
These up-and-coming creatives are breaking through the noise with work that’s fresh and unexpected. Read More
The 2025 Creative 100: Media, TV & Streaming Innovators Changing Storytelling
The talent captivating audiences and showing what can happen when they follow their own creative vision.Read More
The 2025 Creative 100: Directors Who Stole the Show
From Conclave to Powerade, ADWEEK’s 2025 winners used bold storytelling to captivate viewers.Read More