As Snack Sales Fall, Americans Take Comfort in Campbell’s Soup
Amid inflation fears, Cooking With Campbell’s is an old marketing idea still worth its salt.Read More
Sunday, June 1 Evening Cable News Ratings: Trey Gowdy Is Fox News’ Sunday Night Star
Sunday Night in America led in total viewers and the demo.Read More
AI Agents Are Helping PMG Run Ads on Fox News Without Freaking Out Clients
AI agents are rethinking news content as an ad channel for brands.Read More
Paducah Station Ready to Move Into New Home on Friday
WPSD has planned its final newscast in the building its been in for nearly 68 years for Friday, June 6.Read More
Saturday, May 31 Evening Cable News Ratings: Bill Maher Is CNN’s Saturday Night Bright Spot
CNN’s Real Time with Bill Maher re-airs continue to be appointment viewing for the network.Read More
WPP’s Mark Read Says AI Will Upend the Advertising Workforce
Artificial intelligence (AI) will reduce the current workforce in the advertising industry, while also creating new types of jobs, according to WPP chief executive Mark Read. Speaking at the inaugural […]Read More
Friday, May 30 Evening Cable News Ratings: The Five Is 1st on a Slow News Night
The Five was Fox News’ most watched show in total viewers and the demo.Read More
Madison and Wall Raises 2025 US Ad Spend Growth Forecast to 6%
Uncertain economic policies could hinder future growth.Read More
TechMagic: Vibe Coding, AI Journalism, XR Warfare, AI App Building, and Apple Gaming
Plus, gamifying the pitfalls of the dating scene.Read More
EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App
Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.Read More