Publicis Takes Mars’ $1.7 Billion Media Account From WPP
The French ad network will handle media duties, while IPG takes PR.Read More
Universal Ads Introduces First-of-Its-Kind TV Business Partner Program
Advertisers of all sizes and skill levels will be able to transition quickly from social media advertising to TV.Read More
The Outsider Candidates the Ad Industry Thinks Could Replace Mark Read
Industry insiders believe the network’s next leader will not be an internal promotion.Read More
Building Consumer Trust Through Data and Brand Purpose With Combe
Megan Lindstrand on why product quality is just the beginning.Read More
KCCI in Des Moines Tops Ratings in Key Marketing Demo
The Hearst CBS affiliate said it finished the May book winning Adults 25-54 from 4:30 a.m. to 7 a.m. and at 5 p.m. and 6 p.m. Read More
How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire
Walmart’s scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers.Read More
Lauren Spencer Promoted to Weekend Evening Anchor at KFSM
Lauren succeeds Rachel Williams, who left 5NEWS in June 2025 to pursue a new opportunity.Read More
Boston’s WBZ and NESN Team Up for Sports and Weather Coverage
Starting this week, the WBZ weather team will deliver weather updates during every Red Sox and Bruins pre-game and post-game show on NESN.Read More
Texas Station Damaged by Winds Gusting Over 80MPH
It’s switching over to YouTube to deliver its newscasts.Read More
NWSL and theSkimm Team Up to Grow Women’s Soccer Audience
NWSL and theSkimm pitch more women’s sports in media deal as newsletters and podcasts would feature highlights and recaps, but focus on soccer players beyond the confines of the game.Read More