Chemistry Appoints President and Chief Strategy Officer
Atlanta-based indie agency Chemistry has named Taylor Guglielmo as its new president and hired Milla Stolte as chief strategy officer, following recent private equity investment.Read More
Paramount Lays Off Several Hundred Employees
The cuts represent 3.5% of Paramount’s domestic workforce.Read More
Week of June 2 Evening News Ratings: CBS Evening News Sees Weekly Gains Amidst Paramount Drama
World News Tonight retained its usual No. 1 spot in both measured categories.Read More
Week of June 2 Morning News Ratings: All 3 Shows Sustain Week-to-Week Losses
The demo gap between GMA and Today narrowed to 65,000 viewers.Read More
The Hidden Trade-Offs of Private Equity Investment for Agencies
A recent roundtable highlights the growing pressures on agencies backed by private equity: the challenge of scaling quickly, adapting to financial oversight, and integrating new acquisitions while maintaining creative integrity.Read More
Friday, June 6 Evening Cable News Ratings: The Five and Jesse Watters Share Top Honors
The Five was first in total viewers while Jesse Watters Primetime claimed the demo.Read More
Snap Dangles Thousands in Free Ad Spend As Potential TikTok Ban Deadline Nears
Buyers say Snap is “aggressively” pitching incentives to shift budgetsRead More
DC Comics Goes All In on Amazon To Promote Superman Remake
The campaign features a co-branded, 60-second spot encouraging acts of kindnessRead More
Williams Sisters to Launch Video Podcast on X
The video podcast will provide an opportunity to witness their undeniable bond the Williams sisters share.Read More
Find Your Brand’s Retail Media Niche Beyond the Big Five
They’re not niche because they’re irrelevant. They’re niche because they go deep, not wide—and that’s exactly what certain brands need.Read More