New Orleans Station WVUE Moves Into New Building
The station said the new Howard Avenue studios mark a major technological leap forward for the station.Read More
Fox Carolina Anchor Talks About Brain Cancer Journey
May is brain tumor awareness month and Fox Carolina anchor Tori Carmen shared her story of her brain tumor.Read More
Hallucinations are not the same as errors
I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it.
Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an hallucination.
An AI can’t lie, because it doesn’t know it’s lying. In that sense, it’s sort of pathological, careening forward without a conscience. Humans anthropomorphize things, because it makes it easier for us to process and predict. And AI is tempting us to do that more than we might with an ordinary machine.
That’s probably not the most helpful strategy, and it’s setting us up for real trouble.
AI is a tool, and judgment, for the foreseeable future, remains our job. It doesn’t matter how cool your hammer is, it’s still on you to decide which nails need hammering. And to be responsible for what happens when you use it.
Autodesk’s Tony Hale-Fronted Ads Claim Its Tech Is So Good, Even God Can Take Time Off
CMO Dara Treseder says the company’s creative pivot forms part of a new ‘branded house’ strategy.Read More
The Trade Desk Returns to Form, Growing 25% YoY
Two-thirds of clients use its core platform Kokai, with the bulk of spend running through it.Read More
Total Wine’s Earworm Radio Jingle Gets the Full Music Video Treatment
Total Wine & More, with a creative assist from Ampersand Agency, launches its most significant marketing to date with a music-centric campaign.Read More
Amelia Dimoldenberg, Kordell Beckham, and More Lead Social Media Week Lineup
ADWEEK’s Brand Genius Creators honorees will join social execs, CMOs and media moguls on stage in NYC.Read More
Hello, and Welcome Back to Moviefone
Moviefone returns with a new and improved app, a syndicated TV series, and improved search and discovery functions.Read More
Reddit Targets Small Businesses With New Advertising Tools
The company is hosting its first SMB event in Austin, Texas, this week.Read More
Note to Marketers: Not All Moms Are Happy on Mother’s Day
Since being a mom is so multifaceted, then marketing to mothers on their special day should be just as nuanced.Read More