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She’s been the morning anchor of Good Day Columbus over the past nine years.Read More

Little kids get confused about this… just add a few more to a very big number, and you have infinity.

Actually, infinity is a feeling and a concept built on the presumption that it can never be reached.

In a metrics-driven world, infinity is a dangerous thing to wish for, because it can never be achieved.

Exactly how many followers/sales/resources/compliments would be enough? If you’re always demanding a few more than whatever you have, you’re signing up for a journey that never ends.

If the journey itself is sustaining you, there’s nothing wrong with insisting that it go on and on. But be careful what you’re trading away, because infinity will never arrive. That’s the point.

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PepsiCo’s Bubly will give away $100,000 worth of gifts to make up for epic Mother’s Day fails.Read More

Fox’s converged media platform delivers audience modeling and targeting ahead of the upfront.Read More

Hinge created an anthology of real love stories that will run on Substack and as a physical book.Read More

The firm has launched podcasts and newsletters, plus worked with brands to produce content highlighting initiatives like access to menstrual health products.Read More

The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.Read More

Shivdasani is the agency’s first global C-suite hire under new ownership.Read More

Upscale uses OpenAI’s Whisper, Google’s Gemini, and Eleven Labs to create and targeting ads on streaming TV.Read More

The largest share of money now goes to paid media.Read More