Apple’s ‘Shot on iPhone’ Scores Cannes Grand Prix for Creative Effectiveness
Apple’s “Shot on iPhone,” marking its 10th anniversary this year, took home a Cannes Lions Grand Prix in Creative Effectiveness.Read More
Mother Nature Became a Music Artist on Spotify–and Won Cannes Innovation Grand Prix
As climate action commitments lag, the Museum of the United Nations and Spotify used nature’s sounds to create music and earn money that could help the earth.Read More
Europe approves first saliva-based contraceptive — no pill required
A saliva-based fertility tracker has received regulatory approval for use as a contraceptive in Europe. Developed by Berlin-based startup Inne, the at-home testing device — called the “Minilab” — tracks daily changes in progesterone levels, a hormone that plays a key role in regulating the menstrual cycle. It’s billed as a non-invasive alternative to hormonal birth control methods like the pill — and early tests have shown promising results. A year-long clinical study involving 300 women over 1,500 cycles found Inne’s at-home fertility tracker to be 100% effective when used perfectly, and 92% effective for typical use. That’s similar to the…
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Michael Kassan Sees More Holdco M&A in the Next Year
Michael Kassan makes bold predictions at Cannes.Read More
Building a Power Trio of Creatives, Marketers, and Tech
This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content that drives results—fast and at […]Read More
From Showtime to All the Time
This post was created in partnership with Cirque du Soleil Cirque du Soleil’s breathtaking performances transcend language, culture, and borders. And now the legendary brand is expanding to weave inspiration […]Read More
AI Is Reshaping the Marketing Funnel, From Search to Social
This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with brands, requiring a shift from high-volume, transactional marketing to high-value, personalized relationships. During […]Read More
How Brands Can Build Lasting Relationships With Fickle Customers
This post was created in partnership with Fetch Key takeaways Consumers today have infinite ways to scroll past, swipe away, or price compare a brand out of their lives, and […]Read More
The Next Era of Creative Marketing
This post was created in partnership with Nativo Key takeaways With an increasing number of marketing and advertising channels, measuring marketing success can be difficult. Brands today are not only […]Read More
Capitalizing on Retail Media’s New Opportunities
This post was created in partnership with Albertsons Media Collective Key takeaways Can the rise of retail media unlock the true potential of omnichannel strategy? During an ADWEEK House Cannes […]Read More