How Betches Is Powering the NFL’s Big Play for Female Fans
The NFL’s collaboration with the lifestyle media organization Betches evidences its push for more engagement from women and girls.Read More
Introducing ADWEEK’s Sports Marketing MVP Awards
The new list will celebrate the CMOs, agency leaders, and innovators redefining the sports marketing landscape.Read More
Call for Nominations: The 2025 Brand Genius Awards
Enter now to be among ADWEEK’s venerated class of Brand Geniuses.Read More
Gray Media Names GMs of Nebraska Stations
Shannon Booth will take over for Jim McKernan at WOWTRead More
How Audible Turns Audiobooks Into Compelling Social Media Content
The brand pops into comments and book communities.Read More
YouTube Will Be Home to an Exclusive NFL Game in 2025
The game will be streamed live to YouTube’s global audience for free.Read More
TechMagic: GTA 6 Delay, Meta AI Ads, Deepfake Laws, and Spotify’s AI DJ
Discussing the future of personalization, bias in AI, and challenges for game developers.Read More
The Billion-Dollar Secret: Golf Pride’s Hidden Edge With Eric Gibson
The delicate balance between heritage and innovation in sports marketing.Read More
Bethenny Frankel Says She’d Drop Social Media for the Right Billionaire—Oh, and She’s Hiring
The biggest ‘accidental influencer’ takes the stage at Social Media Week.Read More
WPP Moves Grey Under Ogilvy Network
WPP shifts Grey to report into Ogilvy, keeping it an independent brand as AKQA prepares for new leadership.Read More