IPG’s new chief executive is keenly aware of how data is changing the advertising industry, but isn’t letting it happen at the expense of creativity. On Tuesday, Adweek CEO Jeff Litvack sat down with Philippe Krakowsky, who succeeded Michael Roth as IPG CEO at the beginning of 2021, for a discussion titled The Path Forward:…Read More
Shonda Rhimes’ first project on Netflix isn’t just a smash hit–it’s the biggest original series debut ever on the streaming service. Bridgerton, the period drama that debuted on Dec. 25, is the platform’s biggest series yet, with more than 82 million households around the world tuning in to watch the drama, Netflix vp, original series…Read More
There’s no doubt that moving quickly has become a must for brand marketers, but what does it mean to be truly agile? In a world where circumstances are still slightly uncertain, Lisa Joy Rosner, SVP of Brand & Digital at Oracle, and her team took the approach of putting in “stop gaps” for an interim…Read More
Artificial intelligence has become so good at chess that its only competition now comes from other computer programs. Indeed, a human hasn’t defeated a machine in a chess tournament in 15 years. It’s an impressive technical achievement, but that dominance has also made top-level chess less imaginative, as players now increasingly follow strategies produced by soulless algorithms. But a new research paper shows that AI could still make the game better for us puny humans. The study authors developed a chess engine with a difference. Unlike most of its predecessors, their system isn’t designed to defeat humans. Instead, it’s programmed to play like them.…
This story continues at The Next Web
Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and go straight for the sweet tooth this year. The heritage brand, which has surged in popularity during the pandemic, just launched a limited-time, candy-coated product…Read More
Instagram Stories has a new look on desktop. The Facebook-owned photo- and video-sharing network said the single-Story viewing experience for desktop users was replaced with a carousel of clickable previews of the previous and next Stories, making the experience more immersive and easier to navigate. Instagram has made other, more subtle changes to the Stories…Read More
As the United Nations’ outreach division director, Maher Nasser has a unique view of how consistency and commitment can be transformative forces. With more than three decades at the United Nations–first working with the U.N. Relief and Works Agency for Palestinian refugees–Nasser knows how brands can continue to remain profitable while being of service. In…Read More
TLDR: The Podsite Podcast Website Builder builds an entire website around your podcast and even keeps everything automatically updated. So, you’ve decided to follow the Joe Rogan-Marc Maron path and become a podcast tycoon. Great! Welcome aboard. So once you’ve recorded the whole thing, edited it, then posted it to your podcast feed on iTunes or Spotify, you’re all done, right? Not exactly. Just like everything else on the web, a podcast needs a dedicated website. There needs to be a place to showcase your work and even sell the importance of your efforts to listeners, potential guests and sponsors,…
This story continues at The Next Web
Plenty of people are out of work due to the pandemic. In December, the U.S. unemployment rate remained stuck at 6.7%–a historically high number. It’s in this context that the online job site Indeed has decided to run its first Super Bowl commercial. The 60-second spot, created by 72andSunny, will appear during the first quarter….Read More
After announcing a new logo, a new campaign, and an ambitious brand strategy to expedite the future of electric vehicles, General Motors is bringing its message to Super Bowl 2021. GM, as well as its Cadillac brand, will run separate 60-second spots highlighting the carmaker’s electrical ambitions, which include delivering more than 30 electric models…Read More
