With the rescheduled Tokyo Olympics six months away, NBC Sports Group is gearing up to beat last year’s record-breaking ad revenue windfall, prior to the Games’ Covid-related postponement. The company is currently working with marketers to craft more effective ads for the Summer Games. It’s creating an Olympics Ad Engine that uses past Games’ spots…Read More
TikTok Wednesday introduced TikTok for Black Creatives, a new incubator program aimed at investing in and supporting emerging Black creators and musical artists on its video creation platform. The three-month program will involve 100 Black creators and musical artists, and it will include motivational town halls with successful Black entrepreneurs and celebrities, community building forums…Read More
Electric vehicles are fast and stealthy. With no combustion engine or exhaust noise, they have the ability to sneak up on pedestrians without much of a warning. This is bad enough for the average road user, but for the visually impaired, it represents an even bigger danger. Thankfully, legislation that requires EVs to make an audible pedestrian warning has been passed in a number of important EV markets, like the US, and Europe. The sound a car makes can embody and amplify what type of car it is. True to form, aggressive sports cars bark and snarl, while luxurious vehicles…
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After years of letting Donald Trump be Donald Trump, tech companies–most recently YouTube–have taken a stand and suspended his accounts, albeit during the president’s final week in office. Google-owned YouTube became the latest platform to suspend Trump until after he leaves office on Jan. 20. It’s the latest domino to fall since the president egged…Read More
If White Claw is the unofficial beverage of the college-age crowd, Michelob Ultra Organic Seltzer is vying to win over a more “mature” segment of seltzer drinkers. With its first product launch of 2021, Anheuser-Busch is continuing to build out its expansive array of hard seltzer offerings with yet another beer brand extension, joining both…Read More
While Telegram might be gaining a lot of users this year due to WhatsApp’s controversial privacy policy update, the app was already impressive growth in 2020 in India. According to analytics firm App Annie, Telegram’s monthly active users increased by 110% — in a 600 million internet user market —and made it the fastest growing social app in the country. WhatsApp was second in the growth list, followed by Instagram and short video apps MX Takatak and Moj. Both these apps launched last year following TikTok’s ban in the country. This means Telegram starts the year with an impressive foothold…
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Michael Bubl? pop superstar and secret vandal, often carries a magic marker when he goes grocery shopping–the better to alter cans of Bubly, replacing the “y” on the end with an “e” so the product becomes his namesake. The Canadian singer confessed his cheeky (and victimless) crimes during the announcement Tuesday of a deal between…Read More
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Exclusive: Cannes Lions Says It Will Move Forward With an…Read More
These times call for more than just socks. If you’ve ever fretted over having enough clean underwear, imagine being homeless without access to a proper clothes washer or a dresser in which to store them. Fortunately Bombas, which began with the premise of providing socks to homeless shelters through the “buy one, give one” model,…Read More
Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […]
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