More than 2.5 million people have visited the Kentucky Bourbon Trail in the last five years. Naturally, the trail has gone cold the past several months due to the Covid-19 pandemic, which has made it difficult for whiskey enthusiasts to go to their favorite distilleries in person. Wild Turkey is hoping to console whiskey aficionados…Read More
Everyone knows there’s nothing worse than a mansplainer or airplane seat kicker, but according to M&M’s, there is one foolproof solution for mending even your worst mistakes: sharing a bag of candy. This morning, the brand’s peanut M&M named Yellow hosted a Zoom call to premiere the Super Bowl spot, which features Schitt’s Creek star…Read More
Vineet Mehra, former Global Chief Marketing Officer and Chief Customer Officer of Walgreens Boots Alliance announced his new role today as Chief Growth and Customer Experience Officer of Good Eggs, a fast-growing, sustainability-focused online food delivery service. Also announced today is that Good Eggs is in good shape having just raised $100 million dollars in…Read More
NBCUniversal is getting involved in the platform developer space with One21, a new annual gathering set (virtually, of course) for March 22. The media giant is taking a page from Facebook’s F8 and Google I/O and opening up its technology roadmap to advertisers, creative minds, direct-to-consumer brands figuring out how to scale, engineers, marketers, press,…Read More
United Airlines is conducting a closed global review of its creative business. Dentsumcgarrybowen, formerly Mcgarrybowen, is the incumbent. The agency has been invited to participate. The move comes as United Airlines, like its competitors, suffers from massive dips in travel due to Covid-19. In the fourth quarter of 2020, United Airlines posted a $1.9 billion…Read More
Musician Steven Wilson has released a creepy Deepfake music video for his new single “Self.” The prog rocker used the deep learning technique to swap faces with a range of celebrities — while holding on to his hair. The full choir includes Donald Trump, Brad Pitt, Mark Zuckerberg, and David Bowie, the sole deceased member. Wilson said the song examines narcissism and celebrity in the digital age: The video takes things further by exploring the idea that anyone can now project a version or ‘self’ that has no bearing on reality, and by using only well-known faces the deception is…
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LONDON–The BBC Creative team has earned a reputation in recent years for turning around stellar billboard campaigns that push the medium in unexpected directions. Last year, it unveiled a clever Dracula ad that only made sense when the sun went down, revealing a terrifying specter, and promoting a BBC series about the vampire. This year,…Read More
The world’s richest man will soon have a lot more time on his hands. Jeff Bezos is stepping down as Amazon’s CEO and stepping into his role as executive chairman toward the end of the year. With the growing awareness of conscious consumerism and a drive to purchase from brands that closely align with consumer…Read More
Amazon has released its Q4 2020 earnings report, showing continued growth across the business. But all that good data was still overshadowed by the news that CEO Jeff Bezos is stepping down this summer. Let’s look at what you may have missed: Q4 sales were better than even Amazon expected Net sales increased 44% in…Read More
Cheetos’ Super Bowl ad not only features celebrity couple Ashton Kutcher and Mila Kunis and a reworked version of “It Wasn’t Me” from Shaggy: It also incudes a way for Snapchatters to get free bags of Cheetos Crunch Pop Mix. In the spot, Kutcher repeatedly catches Kunis sneaking Cheetos Crunch Pop Mix, and her rebuttal…Read More
