The category of topical pain relievers is pretty small. And it’s not necessarily the sexiest in the CPG space either. With those two points in mind, Biofreeze, a line of pain relief creams, gels and sprays owned by sports medicine company Performance Health, knew it had to stand out. The brand’s primary goal right now…Read More
Advances in machine learning are enabling call analytics platforms to do more than ever before.
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Like several other longtime Super Bowl advertisers, Kia is sitting out this year’s Big Game. It marks the end of a 10-year run in the game, with many well-regarded (and often funny) spots, including one starring Melissa McCarthy in 2017. In lieu of advertising, the automaker is expanding its Accelerate the Good charitable program that…Read More
Facebook’s ongoing “More Together” campaign continued Friday with its on-platform release of new video “Black Makes a Way.” The video features spoken word artist Theresa Tha Songbird reciting her poem, “You So Black,” and it highlights diverse groups on Facebook that are using its platform to celebrate the Black experience and advocate for change. Atlanta…Read More
In a move to create a dominant connected TV platform, supply-side platform Magnite announced overnight that it will acquire SSP SpotX for $1.17 billion in cash and stock. Less than a year after closing on its deal for Telaria, another CTV-first platform, Magnite is moving to position itself as a formidable, independent alternative in the…Read More
There are two planned Mars landings in 2021. First, NASA’s Perseverance rover is due to land on the planet later this month. Then China’s Tianwen rover will follow in May. Both missions intend to search the planet for signs of life. But how do we make sure when our landers touch down on the red planet’s surface, nothing unwanted is landing with them? If we aren’t careful, we could be spreading all sorts of life – like in 2019, when a spacecraft crashed onto the moon’s surface with a cargo of tiny, almost indestructible lifeforms called tardigrades. The good thing…
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This article was originally published by Martin Banks on Clean Fleet Report, a publication that gives its readers the information they need to move to cars and trucks with best fuel economy, including electric cars, fuel cells, plug-in hybrids, hybrids and advanced diesel and gasoline engines. If you own an electric vehicle, you already know your car requires some special care. That’s especially true in the winter months. So how do you keep your EV working correctly? Here are a few tricks EV owners can use during colder weather. 1. Evaluate tire pressure It’s crucial to keep an eye on tire pressure…
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The pandemic is far from over–and neither is this spell of remote working–but Reddit isn’t waiting to make bold decisions about what its workforce will look like when it is. In October, the company announced that its 700 employee-strong workforce across six offices globally can work remotely long after the pandemic subsides, a decision that…Read More
Scientists have developed an AI that can generate music from silent piano performances, just by watching the movements of the player’s hands. The system, called Audeo, analyzes top-down videos of someone tickling the ivories to predict which keys are being pressed in each frame. It then produces a transcript of the music, which a synthesizer translates into sound. The researchers trained and tested the AI on footage of pianist Paul Barton playing tunes by famous composers. They then evaluated the accuracy of the Audeo’s compositions by playing them to music-recognition apps, such as Shazam and SoundHound. The apps identified the tune 86% of the time — just 7%…
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T-Mobile is claiming that one of the ads it had planned to run in Sunday’s Super Bowl has been blocked because of a “protected rights deal” with the game’s official telecom sponsor, Verizon. The minute-long spot, which was released online today, features a conversation between the Tampa Bay Buccaneers’ Tom Brady and Rob Gronkowski in…Read More
