For the second year in a row, Disney is using the Super Bowl’s marketing stage to show off its upcoming Marvel show for Disney+, The Falcon and the Winter Soldier. In a 30-second spot, which aired in the second ad pod during the first quarter of Sunday night’s matchup between the Kansas City Chiefs and…Read More
Actor and musician Daveed Diggs has returned to Sesame Street following his 2017 debut as Mr. Noodle. This time, however, he’s playing himself–and it’s a Super Bowl ad for DoorDash. The Count would note it marks three firsts for the night: It is of course DoorDash’s first Super Bowl ad, but it’s also the first…Read More
With a perennial price tag in the millions, Super Bowl ads have long generated huge debate about when–or even if–they’re worth the investment. While only Big Game-advertising clients truly know the answer in terms of their actual revenue compared to the cost, which is currently $5.5 million per 30 seconds, a new academic paper seeks…Read More
Shoe maker Skechers is no stranger to the Super Bowl, having put ads into the big game for over a decade, including one with Kim Kardashian and a controversial ad that drew fire for filming at a dog track. This year’s effort may prove less contentious, as it features Skechers spokes-athlete Tony Romo, back for…Read More
It was a big week for media companies and their subscription businesses, with the numbers showing that 2020, while annus horribilis for news, was roaring in terms of readers paying for it. Digital subscription revenue is The New York Times’ largest and fastest-growing revenue stream, thanks to its 7.5 million total subscribers. The Wall Street…Read More
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re featuring a project created by creative director T. Douglas Toles. With three words, he used a t-shirt, which is currently available on Etsy, to make a statement about…Read More
Each Super Bowl we see commercials that wow, ranging from splash to substance. A big part of meeting the moment is to have a very candid assessment of whether running an ad is the right decision for a brand–at this specific moment in time. Enter Robinhood, the brand that had asserted itself as a tool…Read More
Apparently, Scissorhands are hereditary. For Cadillac’s return to the Super Bowl, the brand revived the retro tones of the 1990 Tim Burton hit Edward Scissorhands to show off its new all-electric crossover, the Lyriq. Timoth?e Chalamet stars as Edgar Scissorhands, the son of Edward (Johnny Depp) and Kim, played by Winona Ryder, who reprises her…Read More
In the second half of Super Bowl LV, auto brand Jeep will air the longest ad of the game with music icon Bruce Springsteen calling on divided Americans to find common ground. It’s a message that’s both literal and figurative as the two-minute spot was filmed in the geographical center of the Lower 48. There,…Read More
If there’s one thing most Americans can agree on, it’s their love of celebrity. And in a year when tone is proving to be one of the hardest and riskiest aspects of advertising on the Super Bowl stage, brands have chosen to lean on VIP spokespeople even more than usual. Over the past ten years,…Read More
