A national Super Bowl spot was a bit beyond the budget for Florida’s Funky Buddha Brewery to promote its Premium Hard Seltzer, but the combination of a regional spot airing in its home state and a nationally available Snapchat augmented reality lens will do just fine. Funky Buddha kicked off its “Funky the Ordinary” campaign…Read More
Cosmetics and skincare retailer Ulta Beauty is making new diversity and inclusion commitments for 2021 across its products, workforce and brand positioning with an investment of more than $25 million, the company announced today. “As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as…Read More
After 27 years, Jeff Bezos, the entrepreneur who turned an online bookstore into one of the most powerful companies in the world, announced his plans to step down as Amazon CEO. In an email to employees on Tuesday, Bezos said the transition will come in Q3, at which point he will become executive chair of…Read More
Busch, the official beer of Nascar, is welcoming the sport’s return next week with two major giveaways on Twitter. Exhibition race the Busch Clash, a celebration of the upcoming Nascar season, is set for Tuesday, Feb. 9, at 7 p.m. ET, at Daytona International Speedway in Daytona, Fla. In a twist on contests where the…Read More
Amazon today announced that CEO and founder Jeff Bezos would transition out of his leadership role with the company and into an executive board position. Per a company memo first spotted by CNBC, Amazon intends Amazon Web Services CEO Andy Jassy to be Bezos’ replacement. The timing of the transition is interesting — that is to say, when you take into account the quickly-shifting political climate as the US moves from the Trump-era of Twitter beef between the POTUS and the richest man in the world to the more traditional presidency of Joe Biden. Questions still abound as to how the Biden…
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After four years as evp/CMO at Ralph Lauren, marketing vet Jonathan Bottomley has joined luxury linens retailer Boll & Branch as its CMO. Boll & Branch has struck all the right tones for a contemporary retailer. Founded seven years ago as an ecommerce maker and seller of quality bedding, it has made sure to reflect…Read More
Spot the four-legged robot has already proven adept at dancing, running, and err, falling over — and the old dog is still learning new tricks. Boston Dynamics has given Spot a new robotic arm that can grasp, carry, place, and drag a variety of objects. The secretive firm today showed off Spot moving tools, pulling levers, opening doors, and closing valves, at a launch event for a new lineup of the robots. The arm can manually or semi-autonomously perform physical work or act on data insights at construction sites, underground mines, power plants, and offshore rigs. [Read: How much does it cost to…
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TLDR: The 2021 Complete Shopify Dropshipping Bundle can help you launch your own new business on the Shopify platform, all without the overhead and headaches of other businesses. Over the past 15 years, Shopify has grown from a tiny digital storefront for three Canadians just trying to sell snowboards into one of the world’s largest ecommerce platforms. Today, Shopify is the engine behind 20 percent of everything that sells on the web. Of course, one of the benefits of a platform like Shopify is that it’s paved the way for fresh, new sales models to take hold, including methods like…
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State Farm has spent years weaving itself into the cultural conversation around professional sports, and now that strategy is headed to the Super Bowl. In the brand’s first Big Game ad, scheduled to run in the first half of Sunday’s game, you can expect to see a handful of big names. The insurer has already…Read More
Hulu is the latest longtime Super Bowl advertiser that has opted to stay on the sidelines for 2021’s game. After four consecutive years of Super Bowl ads, the streaming service will not run a standalone spot during Super Bowl 55, Adweek confirmed Tuesday. However, the brand will appear in some form during the Big Game…Read More
