Robinhood, the free-to-use investment app that takes its name from the vigilante folk hero famous for stealing from the rich and giving to the poor, will promote its services during Super Bowl 2021 with an ad asserting that each of us is born an investor. The announcement comes just days after the app faced criticism…Read More
In a world that may feel bereft of hope at times, there are glimmers from some unexpected places. For this year’s Super Bowl, Toyota’s ad featuring the story of Paralympic champion swimmer Jessica Long is that jolt of positive energy. In the ad, we learn about Long’s journey from a Russian orphanage and her loving…Read More
That neighborhood sandwich shop owner thought he could make you an offer you couldn’t refuse. But now, the lords of vinegar and oil are quaking as Jimmy John’s comes for their turf. In a spot that would make James Gandolfini, Martin Scorsese and Robert De Niro proud, Jimmy John’s is going gangster for its first-ever…Read More
The network presenting each year’s Super Bowl is known for making its share of hyperbolic statements about the game’s importance. But with the U.S. closing in on an entire year spent quarantining due to Covid-19, CBS has more leeway than most as it touts the significance of Super Bowl 55, which it broadcasts on Sunday….Read More
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Dolly Parton Inverts ‘9 to 5’ for Squarespace’s Hustle-Themed Super…Read More
Welcome to SHIFT Basics, a collection of tips, explainers, guides, and advice to keep you up to speed with mobility tech. They’ve been hailed as a money saver, an essential feature for EVs, and in some cases: a game changer. What am I talking about? Heat pumps of course! The idea is that heat pumps prevent excess heat created by an EV’s battery and drivetrain from going to waste. They absorb the excess heat generated by EV‘s battery and drivetrain to improve the car‘s efficiency, range, and driving experience. The name sounds simple enough, but what exactly do they do? And why are…
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Struggling to come up with social media content? Looking for a process to fuel your content creation? In this article, you’ll discover a repeatable system you can use to develop a pipeline of content ideas that never ends and a four-part system to create headlines that will guide content creation for multiple social media platforms. […]
The post Social Media Content Ideas: A Perpetual Idea System appeared first on Social Media Examiner | Social Media Marketing.
The Covid-19 crisis has rewritten the rules of advertising. But it’s only confirmed what we already know: Advertising isn’t a dirty word. It’s part of our escape route from the pandemic and will have a huge influence on the world’s health far beyond it. There’s no better example of this than Super Bowl 2021, where…Read More
Last night, I couldn’t sleep. After sending an hour tossing and turning, I decided to get up, and listen to music on the sofa to tire myself out. Alas, I smashed into an issue: my Spotify searches weren’t synced. Let me elucidate. Most of my daytime listening is done through the desktop Spotify app. If I stumble across a new artist, or a friend sends me something to check out, I’ll give it a spin on my laptop. When I plopped myself down on the couch late last night/early this morning, I fancied re-listening to a band I’d read about earlier. I…
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As a strange year drew to a close, I thought it was about time I sat down and went over what exactly had gotten me and my team through these unprecedented times. Not only was there a pandemic, but for us running businesses in the UK or with a presence there, we’ve also had to contend with the dreaded B-word. I’ve been working a long time on automation and simplifying the process of running a business. Over the course of my career, I’ve learned a thing or two about how to improve businesses, but I’ve never had to overcome as…
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