A token of a brand’s appreciation can take many forms. But very few T-shirts, battery chargers, beer cozies and other swag festooned with company logos hold out the promise of being traded for services. A branded mug can’t entice someone to hold a spot in a chat room or be traded to gain access to…Read More
LONDON–Cadbury Creme Egg, with its syrupy goo, is a treat best enjoyed by people with a serious sweet tooth–but now beer fans with a penchant for unusual flavor combinations can get in on the action, too, thanks to the creation of a new Creme Egg beer. The Mondelez-owned brand, with the help of agency Elvis,…Read More
Most kids dream of being professional athletes at some point but if they met Cory Bernstine, they might dream a little differently. With a career spanning sports, Cory Bernstine went from throwing fastballs to helping transform Minor League Baseball to a commercial, marketing, and media agency for their 100 plus teams. Now he’s driving the…Read More
Pura Vida Bracelets teamed up with TikTok superstar Charli D’Amelio on a new collection, The Charli D’Amelio Pack, which will be released Friday (March 5). D’Amelio collaborated with Pura Vida on the design for the five signature string charm bracelets, which will sell for $45. Pura Vida, based in La Jolla, Calif., sources ethically-produced handcrafted…Read More
Sunday night’s Golden Globes ceremony was a great one for streamers like Netflix in terms of the awards doled out throughout the night–but the broadcast itself was an especially abysmal one for traditional live TV. According to Nielsen’s final ratings released this morning, just 6.9 million total viewers tuned in to watch NBC’s three-hour broadcast,…Read More
Last spring, South by Southwest was canceled on March 5–just five days before the event was slated to begin. It was early in the pandemic, and there was hardly time for would-be attendees to cancel their travel arrangements. This year, in a new landscape of all-virtual events, SXSW is aiming to bring the same kind…Read More
Harvard, Dartmouth and Stanford are always full. The value of their degree is largely based on scarcity. There are always more people who want to get in than they will allow.
That’s intentional. Artificial scarcity to create a credential that appears valuable.
Harvard has enough endowment and tech to offer 50x as many degrees as they currently do.
Now, though, online learning is upending the equation of scarcity.
Do students invest all that time and all that money because they believe they’re going to learn something, or is it simply that they’re going to be awarded a scarce credential?
Because sooner or later, learning wins out. The paper fades, but what you know and who you become lasts.
It’s March (wow) and a year of uncertainty, pain and unrest may be beginning to recede. And over the years, the team at Akimbo has seen that the March sessions of their workshops are often the best attended and most powerful. Something about spring (up here) and autumn (south of here) seems to challenge people to take action and to make a difference.
The Marketing Seminar is back for its 11th session. It’s the most powerful and most popular marketing workshop in the world. More than 10,000 people have been through it (that’s more marketing wizards than Harvard, Wharton and Stanford graduate in any given year) and now it’s your turn. Enrollment opens today and the first lesson starts soon.
The altMBA deadline for First Priority applications is next week, March 9. The August session is your chance to level up, and early applications are given priority.
Writing in Community is back as well. There’s plenty of room for your book in the world, but what you may need is a cohort to help you get it done. Kristin Hatcher leads a group that commits to writing together and publishing together. It opens for signups on March 16th and you can claim a spot on update list by visiting the site today.
And in just a few weeks, the fabled Story Skills Workshop returns. Bestselling author Bernadette Jiwa has taught the world about the magic of story–in branding, in leadership and in communications–and this workshop represents your best chance learn from her and from each other. It opens on March 23, but sign up today for updates.
There are tens of thousands of reasons that people just like you have decided to learn something. Akimbo (now an independent B Corp) is built to make it possible for people to lean into possibility, to connect and to learn.
These four workshops are the best way I know to make a difference. Each is different, each has a different pace, structure and purpose. But together, they represent a clear, powerful and proven vision for how each of us can level up and learn to contribute.
And there’s room for you.
PS here’s what a student posted just this morning as part of the 60th lesson in TMS10…
They say not to speak ill of the dead, but I can make an exception for advertising’s trope of “the new mom.” “The new mom” we’ve known for decades is a caricature. She is confident, freshly showered and running on a solid eight hours of sleep. Sometimes she is nothing more than a pair of…Read More
Sometimes, binge watching can lead to inspiration instead of idleness. At least that was recently the case for Pilar McQuirter, who joined MullenLowe in October as cultural strategy director. When McQuirter took on her new role, she joined Black@MullenLowe Group, its employee resource group for Black employees. After one of the group’s meetings, she started…Read More
TikTok introduced the inaugural members of its new European Safety Advisory Council this week. Head of product policy for Europe, the Middle East and Africa Julie de Bailliencourt said in a blog post, “Safety is the bedrock of our diverse, creative community, which is why our work in this space is never done. We are…Read More
