Cameo has been an undisputed winner of the pandemic economy, reaping the benefits of a celebrity class so bloated and unoccupied that recording videos for loyal fans seems like an appealing prospect. The premise of Cameo’s primary offering is simple: A fan pays a celebrity to record a custom video for a price determined by…Read More
Spotify is in the early stages of developing audio advertising marketplace Spotify Audience Network. The streaming platform introduced the offering at its Stream On event Monday, saying further details will emerge in the coming months. Once Spotify Audience Network is up and running, advertisers of all sizes will be able to connect with listeners consuming…Read More
Mark Cuban thinks Clubhouse is “OK,” but the Dallas Mavericks owner and co-host of ABC’s Shark Tank has bigger plans for voice-first social platforms. Top line Cuban, who was the opening guest at Adweek’s Challenger Brands 2021, said Clubhouse is good at stimulating “amazing conversations” with “a lot of really interesting people.” One downside, Cuban…Read More
Microsoft plans to add AI-powered text predictions to Word in March. The software giant first rolled out the feature to 50% of Windows Beta Channels last year. But an update to the Microsoft 365 roadmap spotted by TechRadar shows the company intends to offer it to all Word users next month. The feature uses machine learning to make writing suggestions based on the text a user’s typed. According to Microsoft: Text predictions help users write more efficiently by predicting text quickly and accurately. The feature reduces spelling and grammar errors and learns over time to give the best recommendations based on your writing style. The update will provide a…
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Instagram marked National Eating Disorders Awareness Week this week with the introduction of new ways to support users who may be affected by negative body image or an eating disorder. The Facebook-owned photo- and video-sharing network reiterated in a blog post Monday that while content promoting or encouraging self-harm and eating disorders is prohibited from…Read More
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today, we’re featuring Ladi Fatade, a creative director, writer and the co-founder of Creative Noire, an organization he started three years ago to help people of color find jobs in…Read More
In Central Texas, for the past week, the state has been plagued with below freezing temperatures, power and water shortages. I hear the trickle of running water. As one of the very lucky people who had power most of the time, I have seen support networks being built through social media and group chats as…Read More
Netflix today unveiled a new way of binging on TV shows while you’re offline. The streaming giant has launched a new opt-in feature that automatically downloads new content the app infers you’ll like. “Downloads For You” uses data from your viewing history to find new shows and films that match your tastes. It then downloads the content to your mobile device when it’s connected to a Wi-Fi network. “Whether you’re a comedy fan stuck on a long car ride or a rom-com lover without internet, we do the work so there is always something new waiting to entertain and delight you,” said…
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As the pandemic enters its second year, we’re approaching an inevitable bifurcation of our society: “presumed safe” (those who have been vaccinated or exposed to the virus), and “presumed unsafe” (those who have not been vaccinated or have not been exposed to the virus). Two distinct groups that are going to test us in ways…Read More
Clubhouse is a new social networking application built around audio conversations. It allows users to create a profile and follow other users around the world, chat with other users in real-time and listen to conversations as they happen. As of this writing, Clubhouse is only available on iPhone, and it’s currently in an invite-only state….Read More
