Kayler Smith has joined Dayton, Ohio NBC affiliate WDTN as its first female on-air sports reporter and anchor. Smith comes from WDTN’s sister station in Midland/Odessa, Texas where she was the station’s sports director for nearly three years. “First time on air in the 937! I’m humbled and honored to become the first female on…Read More
For Gen Z, streaming TV is a full-time job, at least according to new Tubi research. Today, Tubi released “The Stream 2025: Audience Insights Shaping Streaming” report in partnership with The Harris Poll, which looks at the changing streaming behaviors of consumers–especially Gen Z–and how marketers can reach these audiences as the entertainment landscape continues…Read More
By the Book is a feature series where journalists discuss their works of fiction and non-fiction. It’s the kind of full circle moment that another journalist might have approached as their mic drop story. In November 2023, Fox News senior correspondent Benjamin Hall traveled to Ukraine to interview the war-battered nation’s president, Volodymyr Zelenskyy. Nearly…Read More
Cross-platform distribution led to another record-breaking viewership event in February. This year’s Super Bowl Sunday, which culminated in the Philadelphia Eagles winning the Vince Lombardi Trophy, saw Fox Sports earn 127.7 million viewers, with some watching Super Bowl LIX on Fox’s free ad-supported streaming service, Tubi. According to Nielsen’s Media Distributor Gauge, Super Bowl Sunday…Read More
Women’s lifestyle publisher Refinery29 is relaunching its experiential franchise 29Rooms next month. This marks the return of the event series for the first time since 2019 and its first iteration under new ownership. 29Rooms will return this time as a pop-up series, with plans to activate against at least four major cultural touchstones this year….Read More
If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn’t stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The…Read More
Another star footballer has joined a startup’s lineup. Portugal’s Diogo Dalot is the latest recruit, teaming up with compatriot Cristiano Ronaldo to back personalised supplement pioneer Bioniq. Dalot has invested €1mn in the company, which has developed an innovative approach to nutrition. Founded in 2019, Bioniq analyses blood test biomarkers to create customised supplements for athletes. The recipes are created by an algorithm trained on over 6 million biochemical data points. According to Bioniq, the system can generate over 10 million combinations of nutrient granules, each tailored to the specific needs and goals of each customer. Dalot has received his own personalised formula,…
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It’s not unusual to encounter conflicting weather reports. One site says it’s going to rain, the other insists it won’t.
On the other hand, you don’t need a weatherman to know which way the wind blows. It’s sunny, right now, you can tell. A weather service that said it was raining would deserve to lose all trust and respect.
And yesterday’s weather? It’s really not up for debate.
It’s easier than ever to find an audience for predictions and to insist that you have real insight into the future.
But a resilient way to earn trust is to acknowledge the present and not to rewrite the past.
A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News’ 8 p.m. ET show finished third in total viewers and fourth place in the demo for the night with The Five claiming most-watched status in both categories. FNC finished as the second most-watched network in…Read More
South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it’s a tentpole event on par with CES or Cannes Lions–but offering a different audience and focus. While CES showcases futuristic tech and serves as a…Read More
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