ADWEEK’s 2026 Media Plan of the Year: Outstanding Strategies for Changing the Conversation
Media strategies as good as the ideas they support.Read More
Celebrity art
It doesn’t have to be well-crafted, historically important or aesthetically unique. It simply needs to be famous.
Celebrity art is famous, with a story and thus emotional resonance. It’s a souvenir for our eyes, a chance to have proximity without ownership. It conflates familiarity with scarcity, the power of in-person experience with the context of our culture. It’s simultaneously a statement of status and a signifier of connection.
It shows up in more places than we realize. Once an egg cream joint is Instagram famous, the line out the door is yet another example of how much we want to be near something that others have noticed.
Plenty of art is good enough to qualify for celebrity. But celebrity only happens after the network has kicked in. It’s more random than we’d like to admit.
What would it take to make your art, in whatever form, worthy of celebrity?
ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth
Those already investing in areas like influencer and agentic will leapfrog the competitionRead More
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
Brands are embracing a new creative playbook: world building. Read More
Agentic Marketers: Bayer, Zoom, and More Reveal Their Biggest AI Wins
Learn how the top marketers from Bayer, Zoom, and a health tech firm have implemented AI over the past month, and what they hope to accomplish over the next quarter. Read More
The Rowboat
“Working in the studio is like building a ship in a bottle. Playing live is like being on a rowboat in the ocean.” Jerry Garcia
You probably need some studio time, but you definitely need to play live.
“Welcome back”
What if they meant it?
What if your return felt special to the people behind the counter?
What if they knew, without looking it up, or being told–what if they knew that you were here, again, a vote of trust and confidence.
Returning home is one of the oldest human desires. It’s a feeling that doesn’t easily lend itself to automation, procedures, or scale.
Being welcomed home offers us dignity, safety and belonging. Hard to fake, worth working hard to create.
How Shark Week Continues to Make a Big Marketing Splash Year After Year
Shark Week has evolved from just programming into a cultural event over the last four decades.Read More
Stagwell Doubles New Business Team as Holdco Competition Heats Up, Says CEO Mark Penn
Defying industry-wide layoffs, Penn is focusing on ‘the next 1,000 people that we’re going to hire.’Read More
Fusion’s best-funded bet raised another $1bn, and hired the banker who took Moderna public
The AI boom needs colossal amounts of electricity. That has turned fusion, forever mocked as “30 years away,” into one of the hottest bets in tech. The best-funded player just raised another $1 billion. Commonwealth Fusion Systems, based in Massachusetts, said the round takes its total to $4 billion, roughly 30% of all the money […]
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