Reckitt Benckiser, the British manufacturer behind Lysol, Clearasil and Durex, announced that it’s rebranding as Reckitt. Reckitt was created in 1999 when multinational consumer goods company Reckitt & Colman merged with the Dutch company Benckiser to form the household cleaning giant. Dropping Benckiser from the name is meant to signal a wider transformation and make…Read More
Even though opportunities to travel have been scant for the past year due to the pandemic, travel engagement is at an all-time high on Pinterest. The platform said travel searches were up 60% in 2020 compared with 2019, and its travel audience grew 40% over the same time period, adding that GlobalWebIndex found that seven…Read More
It’s been over a year since Bed Bath & Beyond, which is celebrating its 50th year, began a turnaround under CEO Mark Tritton, who left his role as chief merchandising officer at Target to join the home-goods purveyor in November 2019. Tritton’s leadership has already returned the company to growth, with comparable sales up 5%…Read More
On the heels of another record quarter for Roku–during which it more than doubled monetized video-advertising impressions year over year–the company is preparing to bring in even more ad dollars from marketers. The connected TV platform is debuting a branded content studio designed to produce new creative ad formats and TV programming tailored for advertisers,…Read More
Scripps’ ad sales team is aware that marketers know about the media-planning challenges posed by cord-cutting. So this upfront season, the company–which is heading into its first negotiations since acquiring Ion Media for $2.65 billion in September–is embracing the c-word. In conversations with marketers that began this month, the sales team for the national television…Read More
$1 million isn’t cool. You know what’s cool? $5 billion. Facebook CEO Mark Zuckerberg said Tuesday that people have raised over $5 billion for nonprofits and personal causes through Facebook and Instagram. The success of the ALS Ice Bucket Challenge in 2014 spurred the social network to create fundraising tools across its platform. The company…Read More
The pandemic has been a tough time to be single. I can barely remember how to speak to my friends, let alone seduce an unlucky stranger. But thanks to AI, I no longer have to rely on my dubious charm and wit to attract the object of my affections. Janelle Shane, a research scientist and budding cupid, recently used GPT-3 to generate pick-up lines for failed Casanovas. Some of the results are incomprehensible and a few are plain creepy. But who could resist gems like this? I will briefly summarize the plot of Back to the Future II for you. The…
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Despite the public declarations kicking the third-party cookie habit can be tough. To help persuade marketers, lifestyle publisher Livingly Media allows media buyers to test third-party data with its own first-party segments. After seeing the results for themselves, buyers are upping their spend. The publisher has a number of lifestyle female-focused sites including Mabel +…Read More
Panera Bread and decorated chef-activist Jos? Andr?s have joined forces to draw attention to widespread hunger, food deserts and food waste in America. A kickoff event on Monday served meals to 1,500 needy people in Washington D.C., one of the most food-insecure regions of the country, according to the United Way. (It’s also Andr?s’ adopted…Read More
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 10 Brands and Organizations Rocking TikTok Marketing Many brands haven’t…Read More
