Facebook’s F8 annual developers conference is returning in 2021, albeit in a slightly scaled back format. Vice president of platform partnerships Konstantinos Papamiltiadis said in a blog post Tuesday that virtual event F8 Refresh will take place June 2. Developers can sign up here to be notified when registration opens and receive updates on the…Read More
TLDR: With Writesonic, AI can start creating all the smart, engaging copy you need for advertising, social media, web pages, and more without paying an expensive copywriter. If your business or brand doesn’t have a reasoned content marketing strategy, you’re really putting yourself behind the 8-ball. With so much depending on the copy used to promote and sell that brand, it’s no surprise that more than half of organizations reported they had specialized writers in-house for tackling their specific content marketing needs. But if you can’t afford the luxury of an on-staff copywriter, that doesn’t absolve you of the need…
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Fuse Media is doubling down on delivering to blended households and young, Latinx and multicultural viewers. As cord-cutting accelerates and viewing hours increasingly favor streaming, the media company has built a new streaming division to do it. The media company, which is heading into its first upfront since becoming a Latino-owned and managed company in…Read More
It’s fair to say that audio is having more than a moment. But as the medium goes mainstream, there are a number of factors at play that will determine how its adoption and use play out in the coming months and years. Let’s take a closer look at some of the forces at play. The…Read More
There are some new symptoms that would suggest AORs are nearing the end of their useful life. Distrust of us advertisers is embarrassingly on the rise. In a recent Gallup poll, we are viewed as less honest than car salespeople (yet more honest than Congress). It’s not the company we want to keep–and can afford…Read More
Once in a blue moon, I’m struck by events so monumental that I’m forced to sit and hyperventilate into a paper bag until black spots appear in my vision and the pain of existence dissipates into a pinprick — something I had to do today because Microsoft rebranded ‘Xbox Live‘ to ‘Xbox network‘. Before we delve into the analysis this switch-up requires, let me pull out my powdery context bag and sprinkle it over your appalled-looking face. Xbox Live is Microsoft’s online and “digital media delivery service.” If you wanted to actually play games online, then you had to subscribe to Xbox Live Gold.…
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OnePlus held a virtual event today to launch a bunch of things including its first smartwatch and its first set of flagships phone this year. These devices, launched globally, included the OnePlus 9 Pro, the OnePlus 9, and the OnePlus watch. Let’s go through everything in detail. The OnePlus 9 and 9 Pro Last month OnePlus announced its partnership with the Swedish camera firm Hasselblad. The OnePlus 9 and the 9 Pro are the first phones sporting cameras benefitting from this alliance. Usually, the OnePlus focuses a lot on the display and performance of the device. However, this year, before the…
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TLDR: The PocketGuitar is less than 2 inches long, but sounds and lets users play like a full sized guitar for new learners and experienced players alike. Kurt Cobain got his first guitar as a 14th birthday present from an uncle, then took a month of guitar lessons to figure it all out. Jimi Hendrix was 15 when his dad bought him an acoustic guitar for $5, which the instantly smitten kid learned to play by ear. Learning to play guitar isn’t just a pursuit. It’s a passion. Now, rather than waiting for a gift or a cheap throwaway or…
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A possible but challenging imperative, climate neutrality has to transition from concept to reality now. The planet needs us to talk less and do more if we’re going to come close to achieving the 2050 deadline outlined in the Paris Agreement. On February 10th, Polestar and Tortoise Media gathered media, industry stakeholders, and environmentalists to examine the challenges and opportunities surrounding climate neutrality at a live, digital event entitled: “Net Zero: from talk to action – what really works?”Present to discuss Polestar’s efforts towards net-zero, Head of Sustainability, Fredrika Klarén was joined by climate and cleantech thought leader Diana Fox…
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As remote working became the norm during the pandemic, more businesses have integrated AI to help things run smoothly and effectively. From improved chatbots and personalized virtual assistants in the retail and healthcare sectors to smart-learning software for education, AI systems can understand and support customers at an advanced level. Even when AI is used to automate parts of marketing strategies, it’s clear that it’s a much more efficient way of collecting and analyzing data, allowing businesses to better understand their customers, and freeing up more time for interpreting the data and using it to improve every stage of the…
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