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Google’s news earlier this month about how online advertising will function in the future has had ramifications few others can generate. Google stated it would not support alternative identifiers to third-party cookies after its dominant web browser Chrome withdraws support for the historic ad-targeting tool in 2022, bringing into question many of the industry’s best-laid…Read More

When did you last update the look of your Facebook page? Wondering what changes you need to know about? In this article, you’ll discover how to optimize your Facebook business page for the latest layout. Why Update Your Facebook Page Now? It seems as though every time we log in, Facebook is either rolling out […]

The post How to Optimize Your Facebook Business Page for the Latest Updates appeared first on Social Media Examiner | Social Media Marketing.

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The Protecting the Right to Organize Act—a bill aimed at making it easier for workers to unionize—passed the U.S. House of Representatives last week. If it makes it through the considerably less friendly U.S. Senate, the legislation would constitute a major shift in labor law by overriding state “right to work” laws and making some contract workers eligible to join unions. Tech companies and labor advocates are abuzz. “We’re in one of those turning points in history,” said Caitlin Vega, labor lawyer and co-founder of union lobbying firm Union Made. “The PRO Act would give workers power on the job…

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“I’m sorry that your cat died,” does not mean that I killed your cat.

But, “I’m sorry that I stepped on your foot,” does mean that I stepped on your foot.

In creating connection and trying to make amends, we often get confused by the two kinds of ‘sorry’, and don’t apologize because we believe the problem wasn’t our fault.

“I’m sorry that you had to wait two hours while your car was being serviced.” That’s a valid sentence, even if it wasn’t your fault that the schedule was overfull.

“I’m sorry that you’re stranded here and you’re going to miss the big meeting. I know it was important,” is a useful thing to say even if you didn’t cause the snow storm.

“I’m sorry” can simply mean, “I see you.”

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Color. Me. Shocked. Former US President Donald Trump wants to make a return to social media with his own platform. After getting banned from virtually every major social website on the planet earlier this year, including Twitter, Facebook, YouTube, and Shopify, he wants to build his own platform. Well, not like there’s any other choice. [Read: There’s more evidence Twitter is testing an ‘undo’ button, but it’ll cost you] Last night, Trump’s senior adviser, Jason Miller, said on a Fox News show that the former president will launch a new platform in two to three months: I do think that…

This story continues at The Next Web

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Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite of disparate platforms into one core offering that covers media planning, workflow and accounting. Underpinning these unified products is a new omnichannel-data warehouse, which centralizes data gathered from various sources including publishers, social media platforms, data providers and demand-side platforms in…Read More

What exactly is performance marketing? How has it evolved? And who are some of the big winners of this year’s Adweek Performance Marketing Awards? Adweek’s interim brand and performance marketing editor David Kaplan joins us to discuss performance marketing. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.Read More

Last year was an exciting one for performance marketers, in part because they got hyped about what scared so many professionals during the pandemic: accountability. Measurable results proved their ideas worked, and worked well. So, there’s perhaps no better year for Adweek’s Performance Marketing Awards to debut than in 2021. These 24 honorees represent a…Read More

The demand for consumer-packaged goods in the wake of Covid-19 continues to upend the regular patterns that connect commerce and performance. From March 2020 through February 2021, both in-store and online CPG sales rose 14% compared to the previous 12-month period, according to data from NCSolutions. But with new opportunities come new challenges, and Marc…Read More

Amazon Fire and Roku are connected TV rivals, with the two platforms taking a combined 50% share of big screen CTV viewing last year. That’s why it has been a surprise to see the two become partners in recent months. Amazon’s IMDb TV channel was added to Roku in January, three months after The Roku…Read More