Blog

As part of the CMO Reboot Playbooks, hear from 3 leaders who are instilling positive team health practices and work-life integration. CoverFX CEO Emily Culp discusses how you can impact organizational change by re-assessing employee benefits based on their needs, Everlywell CMO Jennifer Dasho shares how to effectively onboard team members remotely to build strong…Read More

Fatigue. Burnout. The muddied lines between work and home life. Employees are struggling to feel motivated while managers use trial by fire in an attempt to engage their teams. To understand key motivational factors for marketers today, we fielded an anonymous survey to 250+ U.S. marketing professionals. Survey questions sought to understand what drives engagement…Read More

When Laurel Richie turned 50, she sat down to think through the legacy she wanted to focus on for the rest of her career. It was in this moment she decided to work towards creating opportunities for girls and young women to realize their full potential. As she went on to become the first-ever CMO…Read More

NBCUniversal traces its roots back to the very beginning of television, when then-parent company Radio Corporation of America used it as a tool to promote consumer electronics to the masses. Now, more than 80 years later, viewers are scattered across an expanding media landscape and media companies are embracing technology to keep pace. As networks…Read More

Saying that 97% of brands on Forbes’ Most Valuable Brands list are currently using augmented reality in their advertising, the IAB Monday released its AR Buyer’s Guide to help pave the way for mid-level and senior-level marketers. The guide highlights the benefits of AR marketing, the types of experiences available to brands, recommended measurement criteria…Read More

With saturated markets and plenty of competition for consumers’ attention, hear how these brands are using unconventional strategies and emotive storytelling to stand out from the crowd. Jeremy Lowenstein, Chief Marketing Officer of MeUndies, talks about how marketing has evolved in recent years, causing us to rethink product, price, place and promotion and offering his…Read More

Whenever I’m asked about the fate of the television business, I always answer, “As goes the next NFL deal, so goes TV.” Well, as everyone with even the slightest interest in the subject already knows, the NFL/TV deal is done–but times have changed. Overheard on the first Thursday night of the 2023 NFL season: Boomer…Read More

As spring 2021 arrives, marketers are preparing to unleash spending in anticipation of unprecedented consumer demand. They’re so confident, that some CMOs are planning their biggest marketing initiatives in history. The CMO Council found that a whopping 65% of members recently surveyed expect to increase marketing spend this year to make up for lost revenue…Read More

TLDR: Designtly uses all their Shopify knowledge to create and make sure your new Shopify online storefront is up and running, then teaches you how to run it on your own.  Did you know there is a company that sells boxer briefs for women? You may not have heard of TomboyX when they got started making less girly clothing designs for women with $76,000 in Kickstarter seed funding back in 2013, but their little Shopify store has tripled in sales since. How did they do it? Well, that’s the real secret sauce, isn’t it?   While it never hurts to have…

This story continues at The Next Web

Read More

Clubhouse allows users to browse upcoming events and receive notifications about events they’d like to attend. Users can also share upcoming events outside of the Clubhouse application if they think other people would be interested in attending. Here’s how to share a Clubhouse event. Note: These screenshots were captured in the Clubhouse application on iOS….Read More