When I first came across Jensen Karp’s initial #ShrimpGate tweets late on Monday, I immediately thought about how I’d never enjoy Cinnamon Toast Crunch again. Then I thought of the social media managers. I’ve been working in social media for the last several years and I’m no stranger to crisis communications, but this specific scenario…Read More
Mobile attribution and analytics company AppsFlyer released the 12th edition of its Performance Index, which analyzes the performance of mobile media sources. The report examined 580 media networks, 29 billion application installations, 16,000 apps and 60 billion app opens from July through December 2020. For the second half of 2020, Google Ads grabbed the No….Read More
Dick’s Sporting Goods was one of the brands that sought to address the inequities between male and female athletes during March Madness–but the NCAA said its help was not needed. In a tweet last Friday, Dick’s shared a photo of three U-Haul trucks, which it noted were packed and ready to go to San Antonio,…Read More
This year something magical happened: I got back into CDs. With a vengeance. And that’s all because of a very specific CD player: the Marantz CD6007. “Okay Callum, that sounds interesting and all, but… magical? Really? You believe your weird little obsession with CDs deserves to be spoken about as though it’s a Tolkien novel?” Well yeah, actually. While the old pipe-smoking, elf botherer probably did a jig to the occasional poem, I can guarantee he never vibed as hard as I have to the glorious compact disc. And, friends, what’s more magical than a ~ v i b e ~…
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Remember Segway, the company that used to make those impossible looking, self-balancing, scooter things? Of course, you do! Well, it’s making a bit of a comeback, and it’s all grown up and sensible. I say it’s making a comeback, but in truth, Segway never really went away. Following an acquisition by Chinese robotics firm Ninebot back in 2015, the company is now known as Segway-Ninebot — for the sake of ease, I still call it Segway. It no longer makes its eponymous self-balancing stand-on personal transportation devices. Instead, it is now pivoting to more understandable and accepted forms of mobility,…
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TLDR: These 10 apps can increase your efficiency, keep you protected, develop your ideas and expand your mind, all with an added 30 percent off. Your daily routine can always use some fine tuning. From work productivity to how you spend your leisure time, there’s always something out there that can make that time spend go a little faster, work a little better, or just help you enjoy it more. The 10 apps featured as part of this deal are all efficiency beasts. In fact, if you get ‘em all and use ‘em all, then you actually end up saving…
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Fashion retailer Scotch & Soda aims to bring customers back to its stores with a new brand identity that incorporates the free spirit of its Amsterdam home. The high-end clothing seller, which was founded in 1985 and opened its first U.S. locations in 2010, also plans to open 15 new brick-and-mortar stores globally in the…Read More
When NASA’s Perseverance rover landed on Mars last month, it didn’t arrive alone. Tucked under the belly of the buggy, a helicopter named Ingenuity had hitched a ride to the red planet. Its mission: to complete the first powered flight on another world. Immediately after landing, NASA began searching for an airfield for the chopper. The area needed to be flat, lacking obstacles, and situated within a larger flight zone. Officials back on Earth scoured images from satellites and photos taken by Perseverance for a suitable spot. “We began to realize that we might just have a really great airfield right in front…
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A consumer advice magazine from the US is raising fresh concerns over how electric carmaker Tesla uses cameras on its vehicles. This time, it’t the driver and passenger monitoring (in-cabin) camera that’s in the spotlight. The concerns stem from the fact that Tesla is using a conventional video camera, rather than infrared alternatives that other carmakers use (but more on that later). “Any time video is being recorded, it can be accessed later,” senior counsel at the Electronic Privacy Information Center, John Davisson, told Consumer Reports. “There may be legal protections around who can access it and how, but there’s…
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Jonathan Yaffe’s first job out of college was with Red Bull–a brand that built its daredevil identity by leaning heavily on experiential marketing. And while Yaffe has done a lot of other things around the world since then, one thing about his first job bothered him: The energy drink brand had no way to measure…Read More
