Exclusive: Rich Paul Brings Klutch Athletics Home in Brand’s First Ads
Rich Paul brings Klutch Athletics home in brand’s first ads as the New Balance partnership finds community in Cleveland and reaches out to everyday athletes.Read More
Procter & Gamble Set to Cut 7,000 Jobs Globally Over Next 2 Years
The cuts will be part of a broader restructuring program that P&G is currently undertaking.Read More
X Is Testing a Way To Take Community Notes to the Next Level
Beginning Thursday, X will start testing a feature that labels posts that have been liked by users with differing viewpoints.Read More
Joe Carmean Named News Director at WMDT in Maryland
The station said Carmean brings a “deep and diverse background in journalism to the station.”Read More
Fox Seattle Expands News Lineup and Adds Streaming Content
The Seattle Fox owned station is adding an additional 31 hours of live-streamed news content every weekRead More
Joan Named Creative AOR for Mohegan Sun
Mohegan Sun has appointed Joan as its new creative agency of record, aiming to unify its physical and digital presence with a cohesive brand strategy.Read More
Virtue Uncovers Gen Z’s New Cultural Codes, And How Brands Can Crack Them
The agency’s report shows how young people are thinking about masculinity, wellness, neurodiversity, and more.Read More
The Weekly World News version of the future
What if someone is just making stuff up?
Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us.
When we flew down to Florida to meet their team, I was amazed to discover that this nationwide newspaper, read by millions, was created by three people in a storage closet. They had a single filing cabinet with stock photos, and every day they went to work and invented stories about Bat Boys, UFOs and weird illnesses.
You weren’t supposed to believe this stuff, but of course, some people did.
They believed it because the medium (a newspaper) was associated with something reputable (a real newspaper).
Of course, the media has changed.
And yes, people are still making stuff up.
The number of people reading a post or following an account is not a useful indicator of whether or not the ideas within are made up or not.
Act accordingly.
EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform
Sources say Amazon is gunning for The Trade Desk’s clients to win market shareRead More
The Business of Being Mike Flanagan
Flanagan’s latest film, The Life of Chuck, opens in theaters on June 6.Read More