Sponsoring a Formula One (F1) racing team is a costly endeavor. Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from $500,000 to $70 million to […]Read More
The soft drink is courting Gen Z’s taste preferences.Read More
Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content.Read More
In an unusual acquisition a younger AI company acquires a legacy firm, signaling broader shift in media landscape.Read More
Snap is building out its North America sales division with three new hires as it looks to expand its advertising business.Read More
She’s worked at the station for nine years.Read More
Plus, why being authentic in today’s cultural landscape is more challenging than ever.Read More
Rose brings decades of brand and tech experience to WPP’s top job. Here’s what we know about the exec so far.Read More
The group believes the military is using radars to alter the weather.Read More
The two promise that 100% of the funds raised will support on-the-ground efforts in flood-affected regions.Read More
