H&M is taking its sustainability efforts to the virtual world with the help of Animal Crossing and Maisie Williams. The retailer has signed up Williams, best known for playing Arya Stark on HBO’s Game of Thrones, as global sustainability ambassador. It will work with her to promote its pledge of only using recycled or sustainably-sourced…Read More
Kraft Heinz wants your home to be filled with the aroma of a freshly made grilled cheese sandwich. Its Kraft Singles brand is marking National Grilled Cheese Sandwich Day Monday (April 12) with the creation of the first-ever incense that smells like grilled cheese. Kraft Singles Grilled Cheese-cense brings the aroma of grilled cheese to…Read More
For the third straight year, we are asking for your help in recognizing the top advertising and marketing technology providers by voting in our Adweek Readers’ Choice: Best of Tech Partner Awards. We are once again putting the power in the hands of our community and want to offer you–our readers–a say in who should…Read More
Scotts Miracle-Gro is getting into the documentary producing business. Well, not really, but the garden care brand kicked off six-part documentary-style video series “How I Grow” Monday, sharing the stories of six real-life customers and their gardening experiences. “How I Grow” is part of the “Miracle-Gro Makes It Possible” spring campaign. Six long-form videos will…Read More
Prince Philip, who died aged 99 last week, is set to have an environmentally influenced funeral, which will feature a hybrid-electric Land Rover. According to British press, the Duke of Edinburgh will be carried to the ceremony in a modified Defender 130 Gun Bus. What makes the vehicle even more special is that it was concepted and commissioned by Prince Philip himself back in 2005, following a 45-minute conversation with Jaguar Land Rover. The concept for the Defender 130 Gun Bus was developed by Prince Philip back in 2005. Army engineers are reportedly already working to convert the vehicle for…
This story continues at The Next Web
This article was originally published by Martin Banks on Clean Fleet Report, a publication that gives its readers the information they need to move to cars and trucks with best fuel economy, including electric cars, fuel cells, plug-in hybrids, hybrids and advanced diesel and gasoline engines. Affordable cars that move the green needle Price is one of the most significant roadblocks to clean transportation. Tesla, arguably the most iconic electric automaker right now, recently raised the price of several models in the U.S. While new EVs come out all the time, many of them aren’t cheap. Despite these trends, there…
This story continues at The Next Web
When the results of an experiment don’t match predictions made by the best theory of the day, something is off. Fifteen years ago, physicists at Brookhaven National Laboratory discovered something perplexing. Muons – a type of subatomic particle – were moving in unexpected ways that didn’t match theoretical predictions. Was the theory wrong? Was the experiment off? Or, tantalizingly, was this evidence of new physics? Physicists have been trying to solve this mystery every since. One group from Fermilab tackled the experimental side and on April 7, 2021, released results confirming the original measurement. But my colleagues and I took…
This story continues at The Next Web
Getting what you want, when you want it, just keeps getting easier. Gopuff, a delivery startup that provides household goods ranging from snacks to cleaning supplies in more than 650 cities across the country, recently raised $1.15 billion in new funding, doubling its valuation to $8.9 billion in under half a year. Now, the Philadelphia-based…Read More
The British digital-only news site The Independent is getting into the documentary business. Over the last few weeks, the publisher has started shopping around two separate six-part documentaries to U.K. agency groups in search of brands to sponsor its shows. One series covers how the global post-pandemic reset impacts individuals’ personal finances, while another is…Read More
With nearly 20% of Americans vaccinated against Covid-19, “normal” is beginning to feel like it’s right around the corner. Despite Americans’ rising comfort level related to vacations, fewer than a quarter of Americans have pulled the trigger on travel plans in the near-term. According to a new Adweek-Morning Consult poll, which builds on the ongoing…Read More
