While most consumers are familiar with brands like Bud Light and Budweiser whether they drink beer or not, its likely far fewer are aware of or have a relationship with the parent company of those brands, Anheuser-Busch. But the world’s largest brewer wants to change that. This year, it pulled Budweiser from the Super Bowl…Read More
An industry group representing the major television networks is mulling its next steps after Nielsen rejected its demands to evaluate and potentially retroactively change its measurement of TV audiences over the course of the Covid-19 pandemic. The Video Advertising Bureau (VAB), which represents companies like A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS, demanded last week…Read More
Angi, the home services platform formerly known as Angie’s List, today unveiled a new national digital campaign for its March 2021 rebrand. Angi said the company is “all about helping people love where they live.” The spots feature consumers and professionals undertaking home building projects and relaxing inside their homes. Produced with creative agency Brand…Read More
Apple’s coming enforcement of the AppTrackingTransparency (ATT) framework with iOS 14.5 is causing many within the mobile ad-tech ecosystem to sound the alarm bells. After all, once it is live, the individual Identifier for Advertisers (IDFA) will be largely unavailable for most people, meaning that the user-level targeting that has underpinned digital advertising for at…Read More
In wonderful news for far-right extremists and conspiracy theorists, Apple is letting Parler back onto the App Store. The iPhone maker banned the controversial app in January after receiving complaints that the service had been used to coordinate the siege on the US Capitol. The Silicon Valley giant also found posts on the social network that “encouraged violence, denigrated various ethnic groups, races, and religions, glorified Nazism, and called for violence against specific people.” [Read: The biggest tech trends of 2021, according to 3 founders] Apple CEO Tim Cook said in April that he hoped the company would return, after putting in the…
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Department store chain JCPenney has launched another private label brand, Loom + Forge, as part of its mission to reinvent itself as a destination for home products. Top line The new collection includes indoor and outdoor d?cor, as well as bedding, bath, window coverings and tabletop goods with “a decidedly modern touch,” the company said…Read More
The Trade Desk, Magnite and Innovid have teamed up to form a one-stop shop to programmatically buy, create and serve interactive CTV ads to specific households. The alliance was launched by Innovid, which operates a commonly-used ad server, and aims to offer advertisers more interactive ads on connected TVs, whereby viewers can scan QR codes…Read More
Time announced today that it will begin accepting cryptocurrency as payment for digital subscriptions. The move is made possible by a partnership with Crypto.com. Top line Subscribers who pay with cryptocurrency make a one-time purchase of $49 for 18 months of access to content from Time.com. They will be able to attend subscriber-only events. As…Read More
Over the next 4 years, BMW expects that 25% of its sales in China will be made up of by EVs. This is an ambitious increase of 21%, compared to last year. BMW’s China Chief, Jochen Goller, revealed the German marque’s goal during the 2021 edition of Auto Shanghai today, Reuters reports. He also announced that BMW will launch 12 electric models in China by 2023. BMW, said Goller, is examining the possibility of expanding its production in China, although nothing is certain yet. Despite issues with Huachen Group, the parent of its main China joint venture partner, Brilliance Automotive…
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McDonald’s has its sights set on the next major celebrity-backed meal. In an attempt to recreate the smashing successes of last year’s partnerships with Travis Scott and J Balvin, the burger chain is turning to today’s biggest musical act: BTS. The globally renowned, Grammy-nominated K-pop group will be teaming up with the Golden Arches for…Read More
