Comscore and Dish, which first teamed up to measure Dish’s addressable impressions in 2012, have struck a strategic partnership that extends Comscore’s data license to virtual MVPD Sling TV. The new deal means that Comscore will be able to measure all of Sling, as well as all of the national addressable on the Dish footprint….Read More
The International Advertising Bureau is bringing one of entertainment television’s most well-known hosts to guide viewers through NewFronts week. Maria Menounos, the longtime entertainment news anchor from Entertainment Tonight, Extra and E!, will host the four-day line-up of presentations and industry insights sessions the week of May 3. The anchor recently turned to digital media…Read More
There’s never been a more exciting time to be a CMO as the role of marketing has been elevated like never before. It’s no longer just about the ROI, but more about harnessing a deep understanding of the consumer and innovating to ensure brands succeed today while building staying power for the future. During the…Read More
Cadillac promises to become a pure electric brand from here on now, and it all starts with the 2023 Cadillac Lyriq. On Tuesday, GM unveiled the production version of the Cadillac Lyriq SUV, its first all-electric vehicle, and the first GM vehicle featuring its Ultium battery technology. The 2023 Cadillac Lyriq runs on a 100kWh lithium-ion battery pack, with capacity of over 300 miles range on a full charge. The dashboard is graced by a 33-inch-diagonal advanced LED display. There’s also Super Cruise, which Cadillac claims is “the first true hands-free driver assistance technology for compatible roads.” Cadillac’s competition with Tesla couldn’t be clearer…
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Lacoste, the fashion brand that touts connecting cultures, is celebrating the differences that can bring people together. Created by BETC, the newly released “Crocodiles Play Collective” ad campaign features seven creatives wearing the iconic polo shirt in their own style. Filmed across Paris, New York, Berlin, Los Angeles and London, the campaign used seven photographers…Read More
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies…Read More
Apple announced a ton of devices at its ‘Spring Loaded event’. But what the company kept for footnotes was the fact that the iOS 14.5 update is rolling out next week. The much-anticipated update — which brings multiple useful additions, such as unlocking your device while wearing a mask — will hit users on April 30. Here are some best features of the upcoming update: Face ID will work with masks With COVID-19 pandemic still at large and mask-wearing now a part of our lives, Apple is making it easier to unlock its phones with a face covering. This works through…
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Today, Twitter showed off how a profile for a business could look on its platform. It noted this change would make it easier for companies, non-profits, publishers, and the like to display specific information about their organization. This could also help Twitter users find official accounts for customer support more easily, but we’ll have to see how this is implemented and used widely first. It’s also not yet clear if your account will need to be verified before it can be converted into a Professional Profile; we’ve written to Twitter to ask, and will update this post when we learn more.…
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This is adapted from Plugged In, TNW’s bi-weekly newsletter on gear and gadgets. Subscribe to it here. There are plenty of times in life that we need to slow down, sit back, and appreciate. And, considering the speed the tech industry moves at, I think this applies even more to our world. Friends, please join me. I’d like us to imagine ourselves as swine on a sunny day and fling our bodies into the mud pit of power transference — because it’s time to wallow in the magnificence of fast charging. Amidst all the crazy advances we’ve seen in the past decade, it’s easy for…
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Back in 1955, Paramount Studios’ legendary costume designer Edith Head sized up a young actress named Grace Kelly and handed her a sac ? d?p?ches, a simple leather handbag made by Herm?s in Paris. Because she worked for Alfred Hitchcock, Head could pretty much buy what she wanted. And to Head’s unerring eye, the 26-year-old…Read More
